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A study conducted by the Demand Metric revealed that content marketing results in over three times more leads compared to outbound marketing and costs 62 percent less. Likewise, another research conducted by the Content Marketing Institute identified that content is one of the most promising ways of promoting a business. These studies show that you should create engaging content for your audience that conveys your product benefits and persuades them to purchase your products. Apart…

As a marketer or any other professional working with visual assets, you face a challenge now and then, don’t you? I mean the need for reputable and up-to-date resources to find stylish photos, icons, and other visualizations to make websites and content design bright. The big chances are that you’ve got some free photo storage or digital photo library for this already. Indeed, websites with free pictures are many, but the problem with most of…

A brand needs a good logo to launch itself into the stratosphere and stick in the minds of consumers for the right reasons. The tricky part is to design a logo that ticks all the boxes in terms of aesthetics, emotions and message, all of which needs a lot of work. To make things easier, here is a look at the founding tenets of good logo design so you can tackle this successfully rather than…

The year 2020 simply confirmed that digitization is not the future — it’s the present. The businesses that survived and thrived last year were those that were able to bring in their customers online. Even doctors, who always made it a point for patients to ‘come in’ learned how to set up online consultations. Even as mass vaccinations continue on successfully, it’s difficult to imagine businesses and service professionals going back to the way they…

Email marketing is the oldest form of digital marketing, and to date, it’s also one of the most effective mediums for brands to advertise their business to their audience. It is also the cheapest marketing medium. The numerous benefits of email marketing are why it is still very much in use today, especially since it offers a very high ROI. If an email marketing campaign is successful, it will be able to drive sales and…

It seems that daily loads of UK companies are seeking to carry out a WordPress movement. But there are advantages and downsides of migrating to WordPress, so it’s not always appropriate for every organization. WordPress’s market share differs quite extensively according to the source you pick to think. However, with price quotes ranging from 38% to 70%, it is still, without a doubt, the most prominent site web content management system (CMS) and also rests…

Scalability is a key concern for developers of dynamic platforms, since the expectation is that over time it will be expected to accommodate bigger and bigger workloads, meaning that it needs to be designed to accommodate these, rather than being overwhelmed. Here is a look at the main talking points to take onboard as you approach this process, giving you an idea of how a platform can be made scalable as simply and efficiently as…

It is essential to optimize WordPress websites, especially with SEO plugins, to make the most of it. No matter the goal you have for your website, you want to see the traffic as a website owner. Driving traffic is the primary goal. Whether the audience gets information or entertainment, whether you’re selling a product or service or you’re promoting your work, everybody has to see it. Also, the more visitors you are able to bring…

While everyone has been hit very strongly by the impact of the ongoing coronavirus pandemic, small online business has suffered more. The big businesses have a big chance of survival, while the small online business has a small chance of surviving a pandemic like this, especially a prolonged one. Generally, small online businesses can only go a few months without a cash flow. So, the devastating effect of the pandemic will bring many of them…

Every company that has decided to be seen in the digital market needs to go through the process of making a website that can be accessed by clients and customers. The process is tedious, as the team tasked for the job needs to prepare extensively beforehand. Also, the rigorous task of personalizing the website needs to be done at full speed to ensure that the work is nicely done. Improve Website Infrastructure It’s important to…

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