Any start-up faces a series of hurdles along the way to success, but attracting potential prospects is the one to tackle first. Regardless of the quality of the service you deliver, if the business does not have enough sales, it’s all going to be vain. Lead generation is a process to mold your business strategies in an effective way to gain more leads. Leads can be explained as a person who is interested in any of your products or services either directly or indirectly. It depends on your sales team or your client handling capabilities whether you can convert them into a buying customer.
Best Lead Generation Strategies
Lead Generation: What is it?
Generating a lead is an approach that makes strangers interested in your product or service. In easiest terms, lead generation is a marketing process that encourages and generates the interest of the people in a product or service to develop a sales pipeline. In the process, it attracts and compels people to gain interest in your product or service without any prior knowledge. A sales lead is just someone who has shown interest in your business in some way. Understand it from your perspective, suppose you liked a shoe or a bag of a clothing company and saw an ad for a product that belongs to that specific brand. You became interested, clicked on the ad, filled the contact form, and voila! You became a lead for that brand.
Best Lead Generation Strategies for Start-ups
Being a start-up can be challenging at times, but it’s the phase of experiencing something new and overcome those challenges with your unique ideas. However, generating leads is an integral part of that process. A start-up often lacks in budgets or resources, which restricts them from trying lead strategies that big companies use. Here are some of the most preferred lead generation strategies that can work miracles for a start-up in generating a significant number of leads.
Write Alluring Ads
The first thing you want for your start-up is to get listed on the SERPs to win a boatload of
customers. As a new business, you're probably skeptical about how well you can rank in search
engines like Google, Bing, etc. In case your genre's industry is saturated, and you don’t have a huge budget, it can be easy to spend your advertising costs at a glance. Set your goals and act smart and determined. Focus on the basics; a simple skill of Google ads can put you ahead of others. Spend some time researching attractive advertising and grabbing those clicks before you know it. Similarly, advertising on Facebook comes with a ton of benefits, as it's a great place to find sales leads; however, the audience here is completely different.
Effective SEO Strategies
Search engine optimization is known as one of the best and most cost-effective ways to get
customers or potential leads. Google has a preference for websites as per its algorithms. Google users are happiest with an ordered list of the most relevant search results than an unordered list of more than a hundred thousand search results. A result-oriented SEO executive knows the fact that Google appreciates unique and structured content and ranks it at the top of the SERPs. With a combination of keyword research, content creation, and link building, keyword ranking is quite an easy task.
Write Informative Blogs
Start-ups often found themselves in a situation where they lack funds or human resources, which restricts them from planning an extensive campaign or promote their products or services on a large scale. With content marketing, you can write high-quality blog content, ensuring that it gets more traffic to your website while generating more inbound sales leads. Blog content helps you provide the raw material to educate your customers about your product or service. They are the backbone of a start-up business website and are the best source of lead generation. Writing high-quality blog content works for a start-up, provided that the content is relevant to your users or visitors.
Answer Everything About Your Brand
Promoting your business is essential and will help you achieve higher conversion rates. By answering various questions on forums and various question-and-answer websites, you create a platform for your brand that puts its name in front of those who are looking for appropriate solutions to existing problems. Quora is really one such medium. This is a beautiful site where you will find many targets for your brand. By providing answers that are reliable in solving these problems, you will attract them to your website. And every visitor becomes a target for you.
Develop Attractive Landing Pages
Among the list of best SEO practices, you will find a solution that will assist in optimizing the landing page of your start-up. Creating attractive and result-oriented landing pages is one of the most effective sales lead generation ideas for best results. Some of the key points of this idea to look at are the implementation of customer testimonials, the engagement registration form, and much more.
When a customer learns about your services, he/she wants to explore more, and to make the customer more interested in your start-up; the landing page should be a piece of art. This helps in converting more visitors into sales leads. With great content that focuses on your product, you can use this idea to create a complete, eye-catching result. You'll also need to update your landing page content regularly, as this will bring more value and lead to higher conversion rates.
Host Interactive Webinars
Believe it or not, the curiosity of people is your most important tool in generating quality leads. Make them interested, keep them curious about something that compels them to buy your products or services. Customers find this tempting because they have access to a tutorial, workshop, or course that gives them an action to solve the problem without paying for it.
Marketers find it effective because one webinar can quickly turn more than thirty percent of participants into qualified sales leads for their product or service, as it gives them the opportunity not only to show how their product or service works in real situations but also to disperse customer's possible objections and questions. You can make it more interactive by introducing your gated content at the end of the webinar.
While implementing lead generation strategies, always remember connection is the key. Your visitors or potential prospects should be able to connect with the content on these lead generation techniques. Whether it is promotion through blogs or gated content, keep the quality of the content high and unique. Carve your strategies in such a way that they should answer the expectations of the customers. Follow these best lead generation techniques to notice a difference in the number of leads. Commit to ideas, and you will see the results.
Pooja Choudhary is an experienced digital marketer at Matellio with love and passion for digital marketing. She enjoys implementing various writing styles and techniques. She is a graduate in Information Technology which gives her a broad spectrum of understanding various tech tools and platforms.