Category

Online Marketing

Category

The world of e-commerce is constantly changing and evolving. The main reason is that consumers are influenced by modern technology and the latest trends. Because of that, their behavior and purchasing habits also change. Consumers expect online stores to provide them with more convenience and new features. E-commerce businesses that are unable to keep up are left behind. Those stores that are innovative enough can meet the new demand and consumer expectations. That said, customer…

From Pay-Per-Click marketing to social media marketing, in today’s modern age, there are several ways to reach and stay connected with your customers. Some might say the OG is email marketing, which has been around since the late 70s! But now, nearly three decades later, is email marketing still relevant? The simple answer is yes. Email marketing is beneficial as well as cost-effective. Well-targeted and relevant emails play a key role in solidifying your organic…

YouTube is indeed an unconventional platform. It is neither exactly a social media site nor a content search site, but more of a mish-mash of the two. When you go by both social media and search engine stats, YouTube ranks second after Facebook and Google respectively. The site has more than 2 billion users and gets over a billion hours of views every day. This is more than even streaming sites like Netflix, which is…

Many of us have gotten to the point where the first thing that we do when we wake up in the morning is to pick up our phones and check our social media feeds. This might not be a good thing for the users, but it definitely is for social media marketers. It means that they can easily reach out to their audience and get their attention. This is one of the reasons why there…

The business world is going digital with each passing day. And it’s quite challenging for most of us to keep up with new trends and say “goodbye” to outdated tools, solutions, and approaches that worked for us for decades. However, if we want our businesses to thrive, we must embrace the changes. Do you still use paper business cards to promote your brand? It’s time to use more advanced solutions and invest in digital business…

A study conducted by the Demand Metric revealed that content marketing results in over three times more leads compared to outbound marketing and costs 62 percent less. Likewise, another research conducted by the Content Marketing Institute identified that content is one of the most promising ways of promoting a business. These studies show that you should create engaging content for your audience that conveys your product benefits and persuades them to purchase your products. Apart…

As an entrepreneur, you already know that sales are an essential ingredient that defines your business’s success. It’s the key factor behind growth and revenue, among other things. However, in order to generate a steady stream of sales, you need a great sales mechanism in place. Otherwise, everything else you do will simply fall apart. I know how you can take your sales to the next level. Yes, you’re right. There are countless blogs on…

Are you running multiple Facebook ad sets and ads? Then you how time-consuming and inefficient the process gets. The good news is that it doesn’t have to be that way, not when automation can help. With innovative measures, you can easily automate certain processes, not to mention cross-promote, monitor, and access certain analytics on various platforms. You can, for example, easily add a Facebook pixel to WordPress and enjoy efficient operations. Facebook Ads Automation In…

Did you know that about 20% of small businesses fail within the first year? It even gets worse because half of these businesses never see their 5th anniversary. Failure to track sales has proven to be one of the factors that lead to their death. Sales can be described as where the rubber hits the road. However, sales data plays a crucial role in determining how your business is performing and making projections.  A sales…

In this hyper-competitive environment, entrepreneurs are often inclined to believe in the saying that it’s not big fish that devour the small ones, but quick fish eat the slow ones. However, the quickness of the fish – the success of a business – depends on a myriad of factors. One of those factors is where the business owner decides to focus his attention and energy. In the life cycle of every company there comes a…

Pin It