Writing compelling email content for your users would be challenging if you don’t into writing emails. After all, writing something for people you don’t know is complicated. Buyer personas can help with this. A buyer persona is a made-up character that portrays your right audience or a segment of your target market. Their concerns, problems, and issues are similar to those of your target audience. You may create more engaging content that addresses your audience’s…
Over the years, plugins have become a critical part of computing, web browsing, and creating content for the internet. They have been instrumental in ensuring the proper and smooth functioning of basic online activities such as viewing documents, protection against malware, and more. WordPress is the #1 website designing platform with over 40% market. WordPress offers more than 40k plugins for various purposes. Creating a website on WordPress is super easy and a lot of…
Advertisements have become the lifeblood of the business world. In this modern age, with social media making the world spin, having a business requires you to post about it on Instagram, Facebook, and Twitter; otherwise, people won’t know it exists. Many entrepreneurs take their business to online selling marketplaces like Amazon. The internet-enabled the boom of the online selling industry. In 2019 alone, global eCommerce recorded a whopping $3.3 trillion in sales. The rise of…
Any start-up faces a series of hurdles along the way to success, but attracting potential prospects is the one to tackle first. Regardless of the quality of the service you deliver, if the business does not have enough sales, it’s all going to be vain. Lead generation is a process to mold your business strategies in an effective way to gain more leads. Leads can be explained as a person who is interested in any…
When planning to increase the performance of your marketing efforts by attracting paid traffic with the PPC channel, you will need to do a lot of research to ensure a high ROI and conversion rates. There are various types of campaigns based on their purpose. Promoting limited-time offers and new features, pure brand campaigns where the focus is put brand reputation (suitable for companies that are leaders in their niche), generic keywords campaigns oriented for…
From Pay-Per-Click marketing to social media marketing, there are several ways to reach and stay connected with your customers in today’s modern age. Some might say the OG is email marketing, which has been around since the late 70s! But now, nearly three decades later, is the email list still relevant? The simple answer is yes. Email marketing is beneficial as well as cost-effective. Well-targeted and relevant emails play a key role in solidifying your…
The business world is going digital with each passing day. And it’s quite challenging for most of us to keep up with new trends and say “goodbye” to outdated tools, solutions, and approaches that worked for us for decades. However, if we want our businesses to thrive, we must embrace the changes. Do you still use paper business cards to promote your brand? It’s time to use more advanced solutions and invest in digital business…
The world of e-commerce is constantly changing and evolving. The main reason is that consumers are influenced by modern technology and the latest trends. Because of that, their behavior and purchasing habits also change. Consumers expect online stores to provide them with more convenience and new features. E-commerce businesses that are unable to keep up are left behind. Those stores that are innovative enough can meet the new demand and consumer expectations. That said, customer…
YouTube is indeed an unconventional platform. It is neither exactly a social media site nor a content search site, but more of a mish-mash of the two. When you go by both social media and search engine stats, YouTube ranks second after Facebook and Google respectively. The site has more than 2 billion users and gets over a billion hours of views every day. This is more than even streaming sites like Netflix, which is…
Many of us have gotten to the point where the first thing that we do when we wake up in the morning is to pick up our phones and check our social media feeds. This might not be a good thing for the users, but it definitely is for social media marketers. It means that they can easily reach out to their audience and get their attention. This is one of the reasons why there…
