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A brand needs a good logo to launch itself into the stratosphere and stick in the minds of consumers for the right reasons. The tricky part is to design a logo that ticks all the boxes in terms of aesthetics, emotions and message, all of which needs a lot of work. To make things easier, here is a look at the founding tenets of good logo design so you can tackle this successfully rather than…

The year 2020 simply confirmed that digitization is not the future — it’s the present. The businesses that survived and thrived last year were those that were able to bring in their customers online. Even doctors, who always made it a point for patients to ‘come in’ learned how to set up online consultations. Even as mass vaccinations continue on successfully, it’s difficult to imagine businesses and service professionals going back to the way they…

Email marketing is the oldest form of digital marketing, and to date, it’s also one of the most effective mediums for brands to advertise their business to their audience. It is also the cheapest marketing medium. The numerous benefits of email marketing are why it is still very much in use today, especially since it offers a very high ROI. If an email marketing campaign is successful, it will be able to drive sales and…

It seems that daily loads of UK companies are seeking to carry out a WordPress movement. But there are advantages and downsides of migrating to WordPress, so it’s not always appropriate for every organization. WordPress’s market share differs quite extensively according to the source you pick to think. However, with price quotes ranging from 38% to 70%, it is still, without a doubt, the most prominent site web content management system (CMS) and also rests…

Scalability is a key concern for developers of dynamic platforms, since the expectation is that over time it will be expected to accommodate bigger and bigger workloads, meaning that it needs to be designed to accommodate these, rather than being overwhelmed. Here is a look at the main talking points to take onboard as you approach this process, giving you an idea of how a platform can be made scalable as simply and efficiently as…

It is essential to optimize WordPress websites, especially with SEO plugins, to make the most of it. No matter the goal you have for your website, you want to see the traffic as a website owner. Driving traffic is the primary goal. Whether the audience gets information or entertainment, whether you’re selling a product or service or you’re promoting your work, everybody has to see it. Also, the more visitors you are able to bring…

While everyone has been hit very strongly by the impact of the ongoing coronavirus pandemic, small online business has suffered more. The big businesses have a big chance of survival, while the small online business has a small chance of surviving a pandemic like this, especially a prolonged one. Generally, small online businesses can only go a few months without a cash flow. So, the devastating effect of the pandemic will bring many of them…

Every company that has decided to be seen in the digital market needs to go through the process of making a website that can be accessed by clients and customers. The process is tedious, as the team tasked for the job needs to prepare extensively beforehand. Also, the rigorous task of personalizing the website needs to be done at full speed to ensure that the work is nicely done. Improve Website Infrastructure It’s important to…

Driving visitors to your website is great, but when it comes to conversion, your website’s homepage isn’t going to do the job. Because your homepage functions to introduce people to your site, it’s packed with links and information that distracts from your main aim: a call-to-action that brings them into the sales funnel. By having so many jobs to do orientating individuals around your site, your homepage can’t be optimized for any specific task. For…

When it comes to brand-building, branded merchandise or promotional items play a vital role in increasing brand awareness, visibility, and exposure to both new and existing customers. In this article, you’ll learn more about how branded power banks and other gadgets can help you promote your brand. Power Banks And Other Gadgets Empower Customer Connection What are power banks, and how do you use them to promote your business? A power bank is a charger…

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