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WordPress is currently being used in more than 30% of websites made on the Internet, which gives it credibility and reliability to make it the preferred tool of content creators for practically any type of website. Creating a WordPress website is a prevalent solution that gives users the ability to start any website without knowing programming or layout using HTML markup language. However, users need to study some courses to achieve it, especially for those who have no technical skills. Luckily, there are many live courses for such video tutorials that you can learn from.…

Many of us have gotten to the point where the first thing that we do when we wake up in the morning is to pick up our phones and check our social media feeds. This might not be a good thing for the users, but it definitely is for social media marketers. It means that they can easily reach out to their audience and get their attention. This is one of the reasons why there…

Suppose you are a business owner and embarking on a new project to improve your company website. In that case, you need to ascertain whether you would like to work with a professional freelancer or a web development and design company. For both, you need to weigh the pros and cons of each. Your requirements, time, and budget, too, should be considered when it comes to hiring the best web developer or designer for your…

The business world is going digital with each passing day. And it’s quite challenging for most of us to keep up with new trends and say “goodbye” to outdated tools, solutions, and approaches that worked for us for decades. However, if we want our businesses to thrive, we must embrace the changes. Do you still use paper business cards to promote your brand? It’s time to use more advanced solutions and invest in digital business…

Choosing a hosting company for a WordPress project can be a daunting task, especially if it’s your first time. With thousands of web hosting companies trying to convince and convert you into their customer, not doing proper research about what they’re offering can prove disastrous down the line of using their services. WordPress, a PHP-powered Content management system, can be installed on any Linux-based server but requires specific server configurations to function optimally. Most hosting…

Let’s say you wanted to become a full-time web designer and an all-encompassing website creator. Why study web design at home? Well, maybe to make your websites (just for fun or for profit), or maybe you would like to professionally create websites for other people. The problem is, it will take more than a lifetime to learn everything there is to know about website creation! Due to this reason, current students can significantly benefit from…

A study conducted by the Demand Metric revealed that content marketing results in over three times more leads compared to outbound marketing and costs 62 percent less. Likewise, another research conducted by the Content Marketing Institute identified that content is one of the most promising ways of promoting a business. These studies show that you should create engaging content for your audience that conveys your product benefits and persuades them to purchase your products. Apart…

As a marketer or any other professional working with visual assets, you face a challenge now and then, don’t you? I mean the need for reputable and up-to-date resources to find stylish photos, icons, and other visualizations to make websites and content design bright. The big chances are that you’ve got some free photo storage or digital photo library for this already. Indeed, websites with free pictures are many, but the problem with most of…

A brand needs a good logo to launch itself into the stratosphere and stick in the minds of consumers for the right reasons. The tricky part is to design a logo that ticks all the boxes in terms of aesthetics, emotions and message, all of which needs a lot of work. To make things easier, here is a look at the founding tenets of good logo design so you can tackle this successfully rather than…

The year 2020 simply confirmed that digitization is not the future — it’s the present. The businesses that survived and thrived last year were those that were able to bring in their customers online. Even doctors, who always made it a point for patients to ‘come in’ learned how to set up online consultations. Even as mass vaccinations continue on successfully, it’s difficult to imagine businesses and service professionals going back to the way they…

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