With billions of us now spending hours a day on Tracking the Social Media, the potential for advertising revenue is gigantic. Gone are the days of traditional advertising. Radio, newspaper, and even television have taken a sidestep when compared with the social media behemoths of Facebook, Instagram & YouTube. Instagram is uniquely positioned, especially as it has a fashionable brand reputation. For instance, the Kardashians or other huge celebrities will exclusively market products and brands on Instagram.
The weight this carries is invaluable, as it entices brands to become famous and garner more followers on Instagram. It is the best example of a social media apparatus of an advertisement on Instagram, whatever suits your needs. It can be fashion, sports, cuisine, or even and website that has cornered a highly profitable area of digital advertising.
Tracking the Social Media Evolution
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1. The Early Days Of Instagram
Having shown colossal promise in its early years, initial investors generated a considerable funding round in the early days of the now-domineering social media app. Currently, there are over 1 billion users on Instagram. However, when it first launched in 2010, it had nowhere near such a figure.
It did explode rapidly, though. The exponential growth in the first two years of its launch was staggering. Within a year, it had 10 million users. This brought it to the attention of the biggest social media giant of them all, Facebook.
Mark Zuckerberg acquired Instagram under the Facebook name in April 2012 for $1 billion. At the time, many people stated he had overpaid.
Although many users have questioned the recent changes on the app, Instagram is still incredibly popular and enjoys an exceptionally fashionable impression for businesses and users.
As the user base snowballed, this created opportunities for users to grow their follower count. In addition, opportunities began to appear for those looking to turn their social media page into a full-time job.
Users could generate traffic on their posts. Once Instagram introduced stories, it was yet another way for people to have cold hard data available that they could provide to their clients. The more users, the more advertising base, and the more money you could generate through your social media account.
2. Modern Day Social Media- Tracking the Social Media
Instagram doesn’t come without its negative. Of course, this is to be expected of a company that has a multi-billion dollar turnover. However, one thing that has proven to be a highly lucrative avenue for some Instagram users is the idea of brand advertising.
For influencers with hundreds of thousands of followers, this can translate to a six-figure annual salary. Some have even resorted to buying Twitter likes to increase their visibility and brand.
Despite the changes that have been made to the interface and accessibility of the app, there’s still enormous amounts of money on offer for those celebrities with tens of millions of followers.
The Kardashians are the most followed collective on Instagram by quite some distance. Kim is estimated to get between $500,000 to $850,000 per paid Instagram post.
This number fluctuates based on how many users their posts reach. But it’s an astonishing figure, to simply post a brand on your social media page.
Between 2016 and 2018, many influencers made incredible sums of money using Instagram. You couldn’t hide or mute posts then, so if you had millions of followers, hundreds of thousands would see your post.
In addition, the activity page also provided a way for users to generate much higher levels of activity on their posts, as it would come up when other users liked them.
Conclusion on Tracking the Social Media
Instagram has set the blueprint for how social media marketing can work. Facebook missed a beat with its saturated roundabout of expensive advertising that gets buried in algorithms. Twitter is very similar, and advertisers are actively moving away from Elon Musk’s latest project.
Instagram has managed to strike a perfect compromise between adverts and keeping cool. But, of course, you can’t put a price on this sort of balancing act. Many creators and artists are famously anti-advert.
However, since realizing the amount of money available when advertising on social media, plenty of musicians, comedians, and actors folded and decided to sell out.
We know that doesn’t sound like a compliment. But there are far tougher ways to earn money than to stick a few social media posts on your story daily. It might not be everyone’s cup of tea, but the fact that Instagram is a cool brand means that advertising is also a terrific way of making money.
It advertises a brand that works within a brand that works. It’s one of the most effective and perfect marketing strategies of all time and the industry standard for digital marketing.
Now that users don’t have access to the activity tab anymore and other key indicators such as the number of likes one photo has or how many people have muted a post, the revenue has dropped from the levels it once enjoyed in the mid-2010s.