If you work in the service industry, you probably already know that the Internet is the best place to attract new customers. This is a matter of efficiency and convenience: it is much easier for most customers to order a service on the website than to call the office or come there in person.
To meet customer expectations and increase sales, successful companies use online appointment tools. They can easily manage reservations and accept payments right on the service’s website.
You don’t need a big budget, an army of designers, and programming experience to create a quality website with online appointment functionality. This article will tell you how to create an effective, reliable, and secure site for your service with your own hands.
Table of content
1. Create the foundation of the site
Before you go into the marketing details, you need to create the foundation for your site. The fastest and most effective way to do this is to use a quality website builder.
2. Choose a page format
Often service owners have doubts about which format to choose – a classic website or a landing page. Both options are good in their own way, and the final decision should depend on your business goals.
Classic site contains several separate pages, which can be accessed from the main menu. This is a good solution if you are going to fill the site with heterogeneous content. For example, create a blog, photo gallery, or page with frequently asked questions. In this case, the classic site format will avoid confusion and make it easier to navigate through the various sections.
Unlike a classic site, a landing page is one general page. In this case, the links in the menu do not send the reader to other pages, but different parts of the same page. The advantage of this format is that it’s much easier to control the order in which a customer views your site. In addition, such sites look much better in mobile versions. Therefore, if your site is a useful software like https://free-lookup.net/, then the usual landing page will be sufficient.
3. Decide on the corporate identity
To make your service site stand out from the competition, it must be original and recognizable. Here are a few simple steps to help give your brand identity.
Find the right domain
The domain is the address of your website in the search bar of your browser. Usually, the domain name is the same as the company name – this makes it easier to find your site online and provides a more cohesive brand experience.
Create a logo
The logo – a very important part of corporate identity. More often than not, it is the beginning of a customer’s experience with a service. So the logo should be prominently displayed on the company’s website. Make sure the logo is clickable and leads to the home page.
Choose brand colors
Choosing the right brand color scheme will improve the site’s appearance and help evoke the right emotions and associations for the customer when interacting with your service. According to research, most people form their first impression of a website based on its palette alone. In addition, correctly selected corporate colors can increase brand recognition up to 80%.
4. Add content
Think about what kind of content your service will need. There is no exact formula for determining the optimal number of sections and pages – it depends on the product and your business objectives.
5. Implement tools for online registration
It’s time to add an online signup option so visitors can order and pay for services right on the site.
6. Set up SEO
SEO is optimizing a website for search engines, such as incorporating keywords into the text, setting up meta tags, and more. This helps the site move to the top of the search engines and helps the client find your site online.
It can take some time to figure out all the intricacies of SEO setup. But there are a few simple things you can start with:
- сhoosing the right domain name;
- signing up for Google My Business;
- using the right keywords on site pages.
7. Set up a mobile version of the site
More than half of all web traffic goes through smartphones. And this figure continues to grow – so your service site must display perfectly on any mobile device.
8. Promote your service
After you launch your site, you need to tell the world about it. One of the easiest ways to do this is to share the news on social networks. Create an interesting post, share it in your personal account, and ask your friends to do the same.
9. Keep it relevant
To maximize traffic to your site, don’t forget to fill it with fresh and relevant content. Keep up with the latest trends in the industry, add new publications to your blog, and adapt services to meet market demands.
By creating a service site with online recording capabilities, you’ll help your business reach new heights, increase sales and gain new loyal customers.