When you think of successful companies like Google, Yahoo, or even Apple, you might imagine that settling on any brand title would do for your organization. However, this isn’t the case at all. In reality, the label you create for your business matters a great deal. Read about the impact your company’s name can have on its success and future:
Why Your Brand Label Matters
Simplicity Fosters Trust
There is no denying that creativity goes a long way when you’re trying to think of a title. However, this isn’t always the case in the business world. This is because psychological studies have shown that people prefer simplicity above all else.
In fact, year after year, people were more likely to invest in companies whose titles they could easily pronounce. This is because simpler-sounding names appear to be more trustworthy and resilient to consumers. This doesn’t mean that the name you choose has to be dull. Nevertheless, it should still be simple enough for people to recall and concise enough for them to deem trustworthy.
When using a business name generator, stick to a name that’s easy to remember. You will discover that people are more likely to buy what you’re selling and that the title will stand the test of time.
Staying On Topic Translates to Success
Selecting a relevant name can help your company succeed. For example, what sounds more like a streaming service: Netflix or Shudder? Of course, people are going to want to see what Netflix has to offer over Shudder. This is why you’ll find that aiming for relevancy is the best advice for business titles. While it may seem as if you’re limiting yourself when selecting a brand name, this isn’t the case at all.
In reality, there are many business name ideas that allow you to be creative without going too far. In fact, creating certain restrictions can help you come up with something original that people will always associate with your industry.
If you want to gain a better understanding of how your name resonates with people, try testing some of your ideas out with friends or potential customers. They may be able to help you determine the relevancy and impact of your choices.
SEO Can Boost Relevancy
Another reason to keep your organization title relevant to what your business is all about is SEO. The more relevant it is, the more it will improve website rankings on search engines. As you can imagine, this can go a long way in making your website better-known among your customer base. In turn, this can lead to more visitors and sales. By prioritizing SEO, you will have ticked off one of the most important boxes when it comes to digital and SEO marketing.
As you can see, your company title matters a lot more than you may have imagined. It can have an impact on your trustworthiness, success rate, and visibility. Always take your time brainstorming for the perfect business name.