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When planning to increase the performance of your marketing efforts by attracting paid traffic with the PPC channel, you will need to do a lot of research to ensure a high ROI and conversion rates. There are various types of campaigns based on their purpose. Promoting limited-time offers and new features, pure brand campaigns where the focus is put brand reputation (suitable for companies that are leaders in their niche), generic keywords campaigns oriented for…

IT and customer service support are the backbone of maintaining smooth business operations and creating an appealing market outlook. This is why having a competent IT and customer service team is essential to ensuring your staff and customers always get the help as fast as possible. However, a persistent problem faced by these teams is the never-ending support ticket backlog that often leads to dissatisfaction and distrust of competence. To help solve this problem, here…

When you think of successful companies like Google, Yahoo, or even Apple, you might imagine that settling on any brand title would do for your organization. However, this isn’t the case at all. In reality, the label you create for your business matters a great deal. Read about the impact your company’s name can have on its success and future: Why Your Brand Label Matters Simplicity Fosters Trust There is no denying that creativity goes…

The business world is going digital with each passing day. And it’s quite challenging for most of us to keep up with new trends and say “goodbye” to outdated tools, solutions, and approaches that worked for us for decades. However, if we want our businesses to thrive, we must embrace the changes. Do you still use paper business cards to promote your brand? It’s time to use more advanced solutions and invest in digital business…

Many people never make it up to the launch, so once you’ve put your website online successfully, you rightfully feel a winner. Yet, the tough part of the story is still ahead. Therefore, companies providing software development company, like Wbcom Designs and MLSDev also offer your post-launch support and maintenance, including optimization, marketing, and data protection. After launch, you have to keep your website engaging, updated, backed-up, secure, and promoted, and this all is a…

Adding a popular post widget to your website is not a bad idea. These widgets not only look attractive but also allow users to visit posts that are liked by the majority of your audience. But with only WordPress, you cannot add these widgets. For adding them you need to install a popular post plugin.  This plugin helps you to display a list containing your most popular/recent post, either in the sidebar or within the…

It seems that daily loads of UK companies are seeking to carry out a WordPress movement. But there are advantages and downsides of migrating to WordPress, so it’s not always appropriate for every organization. WordPress’s market share differs quite extensively according to the source you pick to think. However, with price quotes ranging from 38% to 70%, it is still, without a doubt, the most prominent site web content management system (CMS) and also rests…

It is essential to optimize WordPress websites, especially with SEO plugins, to make the most of it. No matter the goal you have for your website, you want to see the traffic as a website owner. Driving traffic is the primary goal. Whether the audience gets information or entertainment, whether you’re selling a product or service or you’re promoting your work, everybody has to see it. Also, the more visitors you are able to bring…

Remember when old video games were considered one of the most corrupted and toxic things revolving around the internet? The most prominent example is the Pacman Perils. Back in 1982, Pacman and some old titles were once regarded as one of the top reasons for family violence. Furthermore, video games were considered a way of alienation among users, peers, and society. Later, a lot of activists and parents started to raise their voices against arcade…

Many small online shops rely on default WooCommerce emails for their order and customer account notification management. But once your business grows, those email templates are extremely limited and they are just blending your brand with other dinky stores. To save your WordPress website from the risk of being unrecognizable and forgotten, look for a WooCommerce email customizer that allows you to redesign all emails the way you want to. One of the main advantages…

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