Have you come up with the perfect online course? Are you finding it difficult to find engagement for the course? Are there minimal conversions?
Creating an online course is just the first step. you also have to make consistent and quality efforts to promote it online. A brilliant way to promote online is through the powerful mode of social media. To get a reaction, you have to take action first.
Why social media? Here are some mind-boggling statistics to convince you!
- There are 3.5 billion social media users worldwide.
- 73% of marketers believe that social media marketing has been effective for their business.
- 54% of social browsers use social media to research products.
In his article, we will go through some easy ways to promote our online course! Read on and commence a journey on the path to success!
Creating a social learning website is now easy with the Help of WordPress, BuddyPress and LearnDash LMS theme. All you need to
1. Share Tips with Students:
Sharing tips is just a way of showcasing your knowledge and expertise. When you provide your students with extra information that gives them utility, you give credibility to your course. If you are using LearnDash for selling courses then Having a LearnDash Forum integration is a good idea to provide topic discussion channel instead of only comments.
BuddyPress for LearnDash is a great way to have a social activity wall to share news and any sort of activity. Share quick and actionable tips online if you want your course to gain more traction. If you are a gym instructor, share tips for a healthy body or a balanced diet. If you are an artist, share some easy drawing tips. Videos go a long way when it comes to sharing valuable content with your potential customers. The goal is to let your audience know that you ‘know’ what you’re talking about. All this will lead to more and more enrolments in your online course!
2. Offer free lessons and free content:
The customer loves free stuff! To start with, you can provide the first lesson of your course free – to give the audience an idea about your content, the way you teach, and the end utility they will receive by collaborating with you.
Having a free online lesson enables you to:
- Establish your expertise
- Provide value to your prospective audience
- Give them a glimpse into your online course
- Convince them to sign up
At the end of your lesson, you can ask your viewer to enroll in your online course for more. Explain to them the procedure (keep it simple) and urge them to check out your online course!
To motivate them, you can also offer them a discount or a coupon code at the end of the lecture.
What’s more – you can also provide your audience with free content – blogs, e-books or images. All this works only when you generate valuable content. When your free content resonates with your viewers, they are bound to check out your website to know more about you and your expertise!
Also Read: How to Use LearnDash for Online Course
3. Discounts and Vouchers:
Discounts are an easy way to grab the customer’s attention. You can provide coupon codes to people who subscribe to your email list, who enroll for your free lecture and who sign up for your free live sessions.
Checkout: WordPress social share discount plugins
Further, your discount codes should have an expiry date! This creates a sense of urgency in the mind of the user and they are more likely to make a purchase.
When you carefully envisage this strategy and implement it, you will see a rise in the number of sign-ups.
LearnDash WooCommerce integration allows to sell courses as a product. All Free WooCommerce dynamic pricing plugins will work perfectly.
4. Provide Student Testimonials:
Your online website should share student testimonials to enhance your course and give it a sense of authenticity. The concept of ‘social proof’ is gaining importance day by day and testimonials provide just that. It is proof that your online course provided value to your students. It helps your potential customer to decide between buying your course or choose the competitor.
However, if your course is new, you can provide a free tutorial to a select few (known as beta testing) and portray their experiences on your website.
Further, remember that when you provide good content to your user, they automatically are more likely to recommend you to their friends and family.
Testimonials and reviews go a long way in the online world – therefore ensure that you make the most of it
Checkout: Best WordPress Testimonial Plugins
5. Run advertisements on Social Media:
Typically, social media platforms like Facebook and Instagram enable you to advertise your posts. It allows you to set an audience parameter based on age, gender, group, and location. This helps you to advertise in a targeted manner. Using BuddyPress with LearnDash for social learning website also enables to share new LearnDash activity. All new activity can be which can be shared on social networks like Facebook twitter and more for promotion.
Moreover, these platforms also provide you with ‘insights’ – you can analyse your online campaign with the numbers provided by the platform. Being able to measure success gives you a chance to alter your strategies accordingly.
6. Host live Sessions:
To promote your online course, you can also take advantage of ‘live’ sessions provided by social media channels – such as Facebook and Instagram. You can go live to discuss more your course, host a Q and A session, give a free lecture or a webinar. Engaging with your audience gives you an insight into their expectations. You can also save these live sessions for people to rewatch it.
In short, doing so convinced your audience that you are an expert in your niche. It gives you an easy way to promote your course online while engaging with the interested audience. As a bonus, you can provide them with discount codes as discussed above!
Final Thoughts on Promote online course on Social Media
So. What do you think? Are you ready to promote online course on social media? This is where you start! Social media promotion is used widely by brands and rightly so! Social media helps you to connect with prospective customers, increase awareness about your brand and provides you with leads and conversions. We hope these tips help you to give the much-needed kick start! Apply these techniques and measure the difference. All the best!
(Another thing extremely important for social media are hashtags! We’ve got you covered there too! Read our blog on gaining value from hashtags here!)