Let’s cut straight to the chase. Website design is an important part of your brand’s online success. It makes your site look attractive. Why is that important? – Visitors decide if they want to spend more time on your website based on how your website looks and feels in the first few seconds of browsing. It incorporates the overall user experience. First impressions are extremely crucial!
If you think website design is not that important, you are messing up your whole strategy!
Web design impacts how your site performs – and in a major way. It influences your SEO rankings, boosts engagement, and provides you with much-needed traffic.
Two things can happen – either the visitors continue to explore your website and learn more about it or they leave your page and go to your competitor’s website.
Search Engines want to provide visitors with relevant and useful content. Your website should be helpful and exemplary. Your bounce rate should be low. If customers leave your website without browsing through your content, search engines factor this while deciding your ratings. Hence you must provide valuable utility to your visitors – all while looking fantastic!
To convince you a little more, here are some statistics that will help you gauge just how important the design of your website is:
- 38% of people will stop engaging with your website if the content or layout is unattractive.
- Judgments on a company’s credibility are 75% based on the company’s website design.
- First impressions are 94% design-related.
- 46% of consumers decide based on the credibility of the website from its visual appeal.
How to create a quality website?
- Easy navigation – let searching be hassle-free on your website.
- Responsive design – your website should be accessible and visible on all devices.
- Style – have a consistent design that is in tune with your brand’s objectives.
- Visual aids – don’t be afraid to use pictures, videos, and other media to look appealing.
- Content – have relevant, quality, and useful content.
- Appropriate Call To Actions (CTA) – ensure your CTAs are visible and easy to understand.
- Website speed – your site should load quickly.
- Legible text – your content should be readable.
Why website design holds so much of importance in today’s world:
1. First impression:
Imagine this – you visit a website and it looks unattractive. The colors are all wrong and the font is hard to read. You cannot find the ‘search’ button. There is no information about the company. There is no ‘contact us’ tab. There are too many pictures and the purpose of the website is unclear. Your website should not be cluttered. It should be simple to navigate and easily understandable.
Would you continue browsing the website? Of course not!
Your website is the first point of contact between your brand and a potential customer. Customers are likely to judge your website within the first few seconds of visiting it. Therefore, you have to make it appealing and useful! If the user does not like what they see, they will bounce. Web design is how the audience perceives your brand. Having an interactive, fun, and informative website ensures that visitors stay around for a while and come back.
If your navigation is not easy or your website is non-responsive, it sends out a very negative image of your brand. Hence, you must optimize your website and make browsing easy for your users.
Also Read: Tips to Create an Effective Website Tagline
2. Helps in Search Engine Optimization (SEO):
Search engine spiders constantly crawl and index your website. If they find relevant data and keywords, your site will show up at the top of search results. It will provide you with visibility, increase website engagement, and lead to conversions. Your website should be SEO friendly.
To make your website searchable, use business-related keywords depending on your products and services. Moreover, organize how your whole data is presented on the website. Having a user-friendly and SEO friendly website will ensure that you stand apart from your competitors. It will also lead to better search engine outputs.
3. Builds trust:
To be involved with you, your customer needs to trust you. One way of acquiring that trust is by establishing a website that looks authentic. There are many ways in which you can do this. Start by providing your contact details. You can even have a chatbot, testimonials by previous customers, and a dedicated space for reviews. When your design is beautifully set and is up-to-date, customers are likely to trust you.
Also Read: Free Ways to Gain Instant Website Traffic
4. Aesthetics and Engagement:
Your website should be designed in such a way that the customer wants to engage with you. It should be useful for your visitor and have proper Calls To Action (CTA).
Your website should feel aesthetic. Choosing the right colors, fonts, designs, images are important. If the visitor likes your website, they will browse it more and eventually engage with you. Improve your website to facilitate maximum engagement. Gather email addresses for your email marketing list, conduct surveys, questionnaires, and accordingly tweak your website. Improve page views, decrease your bounce rate, increase the average time on site, ensure return visits, and boost conversions with effective marketing strategies.
We are in the digital era. Chances are that most websites online have an organized website design. You just have to create a user-friendly and welcoming environment for your customers. Manage your website well and it will lead to higher engagement and conversions. Go on, create a website, and make the most of it!