Imagine this: you have built the perfect website or the best online course, you have done everything right and you still don’t have any takers. Your most noteworthy content will hold no value if there is no engagement on your website. You require an audience that is interested in the type of content you offer and is willing to make the purchase.
For your WordPress site, you need an online audience.
But the question is: how do you get more people on your website?
We have the answers and you are going to surely like it! Read on.
Table of content
1. Create a user-friendly website:
If someone is checking out your website and its either slow, highly complex, or not responsive, they will leave the website as soon as they can. How your website looks and functions are determined in the first few moments of using it and it is necessary to give your potential customers a user-friendly experience. It should be easily accessible and properly viewable on any device. Moreover, you have to make a website that loads fast. Otherwise, the bounce rate on your website will be way too high and it will negatively impact your traffic.
Remember: the more optimized your website is, the better.
2. Understand your audience:
It is important to understand that your audience will purchase what they need. When you design an online course or create a website, not everyone would be interested in it. There is a target audience for everything. When you understand this simple logic and curate your website and course according to the needs and preferences of your potential buyers, you take the game in your hands. To be profitable in your online business, you have to factor in everything your audience wants. You are the supplier and it is your responsibility to find suitable buyers for your product.
Once you have a fair idea of what your audience looks like, you can easily advertise and market your course accordingly. Before you start, always spend time researching. It will save you in the long run.
3. Use search engine optimization (SEO):
Search engine optimization (SEO) and search engine marketing (SEM) give your website what it really wants – targeted traffic. We could go on and on about how important this aspect is but get the basic idea clear – every customer is more likely to search for a course on a search engine (example: Google or Bing) and you have to ensure that you show up on their screen. Study SEO in detail and understand how algorithms work. With this, you can come up with an effective SEO strategy that works well with your online course!
Assaf Cohen, who runs classic gaming site Solitaire Bliss, explains, “I read up on best SEO practices over the weekend, and made basic changes to our title and meta tags, and within a few weeks, we started to see organic traffic come to our website. It’s critical and yet simple to follow SEO best practices.
Also Read: Best SEO Plugins For WordPress
4. Build an online community:
Online communities are growing every day and we would highly recommend that you make the most of it. Be a part of a relevant online community where you can discuss your products with your target audience or create an online community today to have an online group of like-minded people.
Build your Online Community using this best BuddyPress WordPress Theme to easily setup with one click Demo.
If you are still skeptical about building an online community, read this
5. Unlock the power of social media:
Everybody is online. Even right now, as you read this, people all over the world are consuming content on the internet – mostly on social media. If you build an online course but don’t use social media, you are doing it wrong. Now, we understand that there are a lot of platforms to choose from. However, you should focus on the ones where your target audience hangs out all the time! If your budget allows, we suggest you even opt for social media advertising!
Share your knowledge and a few tips on your social media channels, use email marketing for more engagement, create a short video on what your course offers, provide discount codes and vouchers – you get the idea. Make the most of it because social media is here to stay!
Also Read: Types Of Online Communities And Their Best Practices
6. Provide value to your customers:
There are hundreds of courses online. You have to give your audience reasons to pick you! That is possible when your course provides them with knowledge + value. You need to stand out from the crowd and provide your users much more than they expect. This will ensure that they keep coming back for more and also increases the chances of recommendations. Find your unique selling point (USP) and create your marketing strategy around it. Let everyone around know why your course is different and why one should select your course for their needs.
Lastly, remember to provide value to your customers regularly.
7. Testimonials:
If you think testimonials are a thing of the past, think again. Did you know that around 88% of customers say that they depend on reviews while making a purchasing decision? They certainly play a huge role in the promotion of your online product. Reviews help in maintaining the image of your product. Through reviews and testimonials, people know that your online course has worked for others and they are more likely to trust you. It gives a certain sense of authenticity to your website.
8. Engage with your users:
Your audience wants to be heard. One way to do this is by regularly asking them for their feedback on their experience and giving them different ways to engage with you and fellow customers. This can be done with the comment feature or an online community as discussed above. When you talk to your customers, you understand their needs, and accordingly, you can make changes (if any) to your online course and the website. Rigid systems don’t work anymore. You have to be flexible enough to incorporate what your audience wants. When you value your audience, the audience values your online course in return. To keep your course interactive and interesting, host quizzes, tests, provide them with a certificate, and so on.
Final Words
This is not an exhaustive list. You can always do more – start a blog or a podcast, reach micro-influencers, take full advantage of email marketing, and guest blog!
We hope you are now able to direct more traffic to your WordPress site. But wait, this is just the first step. Once you are done with building an audience for your website, you will need to continually promote your online course. (Here are some tips from our side!)
Take your time and research, design effective strategies, find your target audience, and get selling!
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