Email marketing is the oldest form of digital marketing, and to date, it’s also one of the most effective mediums for brands to advertise their business to their audience. It is also the cheapest marketing medium. The numerous benefits of email marketing are why it is still very much in use today, especially since it offers a very high ROI.
If an email marketing campaign is successful, it will be able to drive sales and strengthen the bond and loyalty of the customers.
Email Marketing means that brands and businesses are promoting themselves with their products and services through email. You can use email to promote your product and services and also inform customers about special offers. Another advantage of an email marketing campaign is that it ensures that you’re keeping in touch with your prospects and customers. This will make it easy for them to remember your brand, especially when making their buying decisions.
When it comes to writing a successful email marketing campaign, here are five tips for you to follow.
- Create Your Targeted Email List
If you look through some of the best email marketing campaigns, you will find that the starting point of that campaign was to create an email list containing qualified leads. These leads already have a substantial interest in the product and services that you offer. However, you are going to have to build your email list first. The most effective way to do this is by converting website visitors to email subscribers. Unfortunately, it is not so easy. This is because most people that visit a website exit the website once they are done. They don’t bother to subscribe to your newsletter.
- Set Goals for Your Campaign
There is no way you will run a successful email marketing campaign without setting up a series of goals. These goals must align with the overall marketing plan of your business.
After setting up your campaign goals, the next step is to determine the type of email you will send to your subscribers. Your marketing goals will determine the tone you will adopt when passing the message across in your email.
For instance, if you are keeping in touch or developing your relationship with the customer, then a newsletter is the ideal email to send. However, if you want to drive sales of a service or product, you should send a marketing offer, but if you want to send traffic to your website and encourage sales.
- Design Your Emails
The next thing you should do is design your emails and do this effectively; your focus has to be on message. You should also make sure that you create a simple, straightforward design. You can put the different elements of the campaign in a hierarchy. This will ensure that the most critical information is at the top, and it’s easier for the recipient to scan through the email and find them.
If you want to have more power over your email design, you can choose to create your HTML template.
- Test Your Emails
If you design and send an email campaign, it might not appear the same way in your subscribers’ inboxes. There might be differences. This is why you should be sure that you’ve checked the email on different devices. Check how it looks with a mobile device as well.
You can also test your emails by sending them to your friends and colleagues. This will allow them to go through the email, correct the typos, and give you all the necessary feedback, especially concerning the layout. Having your friends preview your emails can make you more effective.
Another way to test your emails is A/B testing. This will ensure that you can get the best version of your email. If you are not sure which time of the day is the most effective to send your email to your subscribers, then run an A/B test at the different times of the day. Then compare the results with corresponding metrics to know the best time to send emails.
- Track your result
The primary aim of email marketing is to boost your sales and ensure your business grows. So you have to be sure of which emails your subscribers like and which ones they don’t.
With email analytics, you will see the emails’ results and analytics opened, read, the customers that clicked through to your website, which emails were clicked, etc. All of these numbers are a result of everything you did in your email campaign. Use this information to make the necessary adjustment for more impact.
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