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Rohini Oberoi

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WordPress has emerged as one of the best content management software (CMS) to backend blogs, websites, e-commerce portals, and much more. Embedding your WordPress website with the PowerPoint presentation slides offers the perfect structure and visual appeal to your content. It provides a great way to reinforce your ideas and communicate with the target audience. Also, the presentation decks boost search engine optimization (SEO) and make it easy for your audience to find your website.…

Generally, most people think that content marketing is bound only to the blog posts on their website, and they couldn’t be more wrong. In these times, it has become significant to integrate videos into your content market strategy. More and more businesses are thronging to video content marketing after realizing how productive it is. Statistics weighing the reliability of this marketing strategy have confirmed that: Including videos in posts increases conversation on the posts by…

From Pay-Per-Click marketing to social media marketing, in today’s modern age, there are several ways to reach and stay connected with your customers. Some might say the OG is email marketing, which has been around since the late 70s! But now, nearly three decades later, is email marketing still relevant? The simple answer is yes. Email marketing is beneficial as well as cost-effective. Well-targeted and relevant emails play a key role in solidifying your organic…

Many of us have gotten to the point where the first thing that we do when we wake up in the morning is to pick up our phones and check our social media feeds. This might not be a good thing for the users, but it definitely is for social media marketers. It means that they can easily reach out to their audience and get their attention. This is one of the reasons why there…

Suppose you are a business owner and embarking on a new project to improve your company website. In that case, you need to ascertain whether you would like to work with a professional freelancer or a web development and design company. For both, you need to weigh the pros and cons of each. Your requirements, time, and budget, too, should be considered when it comes to hiring the best web developer or designer for your…

Choosing a hosting company for a WordPress project can be a daunting task, especially if it’s your first time. With thousands of web hosting companies trying to convince and convert you into their customer, not doing proper research about what they’re offering can prove disastrous down the line of using their services. WordPress, a PHP-powered Content management system, can be installed on any Linux-based server but requires specific server configurations to function optimally. Most hosting…

Let’s say you wanted to become a full-time web designer and an all-encompassing website creator. Why study web design at home? Well, maybe to make your websites (just for fun or for profit), or maybe you would like to professionally create websites for other people. The problem is, it will take more than a lifetime to learn everything there is to know about website creation! Due to this reason, current students can significantly benefit from…

Few things can grab the attention of an online audience, quite like quizzes. Whether it’s finding out what type of bagel you are or which of your skincare products suits them best, internet users can’t get enough of interactive quizzes. So as a marketer, it’s in your best interest to make use of this trend. Marketing quizzes bring an abundance of benefits. As evergreen interactive content, they can be reused and recycled to keep bringing…

A study conducted by the Demand Metric revealed that content marketing results in over three times more leads compared to outbound marketing and costs 62 percent less. Likewise, another research conducted by the Content Marketing Institute identified that content is one of the most promising ways of promoting a business. These studies show that you should create engaging content for your audience that conveys your product benefits and persuades them to purchase your products. Apart…

Launching a website can be exciting, but many businesses do not put the work in to reach the next step, which is to attract an audience. A website might have the most amazing content in the world, but it won’t be found online until Google indexes it and you spread the word to others about it. Here’s a look at the common pitfalls and remedies involved with website development and promotion. Why Your Website Doesn’t…

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