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Rohini Oberoi

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As an entrepreneur, you already know that sales are an essential ingredient that defines your business’s success. It’s the key factor behind growth and revenue, among other things. However, in order to generate a steady stream of sales, you need a great sales mechanism in place. Otherwise, everything else you do will simply fall apart. I know how you can take your sales to the next level. Yes, you’re right. There are countless blogs on…

As a marketer or any other professional working with visual assets, you face a challenge now and then, don’t you? I mean the need for reputable and up-to-date resources to find stylish photos, icons, and other visualizations to make websites and content design bright. The big chances are that you’ve got some free photo storage or digital photo library for this already. Indeed, websites with free pictures are many, but the problem with most of…

A brand needs a good logo to launch itself into the stratosphere and stick in the minds of consumers for the right reasons. The tricky part is to design a logo that ticks all the boxes in terms of aesthetics, emotions and message, all of which needs a lot of work. To make things easier, here is a look at the founding tenets of good logo design so you can tackle this successfully rather than…

The year 2020 simply confirmed that digitization is not the future — it’s the present. The businesses that survived and thrived last year were those that were able to bring in their customers online. Even doctors, who always made it a point for patients to ‘come in’ learned how to set up online consultations. Even as mass vaccinations continue on successfully, it’s difficult to imagine businesses and service professionals going back to the way they…

Email marketing is the oldest form of digital marketing, and to date, it’s also one of the most effective mediums for brands to advertise their business to their audience. It is also the cheapest marketing medium. The numerous benefits of email marketing are why it is still very much in use today, especially since it offers a very high ROI. If an email marketing campaign is successful, it will be able to drive sales and…

Business owners understand more than anyone else the need for an up-to-date, attractive, smoothly-functioning website. Additionally, you also have your fingers on the pulse of the market and are intensely aware of the dramatic shifts that it undergoes almost by the day. That’s why you would be among the earliest to know that your website isn’t working the way it used to when it was first launched. You may be picking up cues from customers,…

Running an E-commerce website is not an easy task. There are a thousand little things that need to be kept in mind if you want your website to remain above the masses in this competitive world. So here we are with some of the most basic E-commerce website requirements that will play a massive role in increasing the sale on your E-commerce Website Requirements platform. 1. Minimalistic approach: The first thing that you must follow…

Do you know what is more important than acquiring new customers? Well, it is retaining your existing customers. You will be able to run your E-Commerce business successfully only if you are able to retain your existing customers and keep them happy and satisfied. So, here we are with a few excellent customers retaining strategies that will help you to make your ECommerce store successful. 1. Create an onboarding program for your customers An onboarding…

Promotional Marketing. You’ve heard of it. You might have even used it in your marketing strategy. However, has it proven to be useful for your brand? Has it improved your reach? Do you think you got an adequate return on your investment? Choosing the right kind of marketing for your brand can be tricky. However, when used effectively, promotional marketing can do wonders for you! Not only do they have a considerable reach, but also…

Reviews is a complete system for reviewing products and services so users can find feedback on products and services they wish to purchase. You can find free WordPress themes for Reviews directory sites that have the professional features and quality you need. These directory themes have a responsive and clean design, support Google Rich Snippets and social login, having powerful search functionality. In order to turn your site into a great directory site, your WordPress…

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