Launching a website can be exciting, but many businesses do not put the work in to reach the next step, which is to attract an audience. A website might have the most amazing content in the world, but it won’t be found online until Google indexes it and you spread the word to others about it. Here’s a look at the common pitfalls and remedies involved with website development and promotion.
Why Your Website Doesn’t Attract Attention
There are multiple reasons why people visit a website, just like there are many explanations of why a site never gets visitors. In order for a website to draw traffic and keep people on the site, it must look interesting and function properly. But it also needs much more than that in terms of content people are already searching for.
Here are some of the most common reasons why a website fails to generate traffic:
- Ineffective Visual Design
- Slow Upload Speed
- Lack of a Clear Value Proposition
- You Don’t Know Who Your Audience Is
- No Blog is Available
- Your Website Isn’t Mobile Friendly
One of the first signs of a weak website is that it takes too long to load. Most new visitors to a website will not tolerate a site that takes over 20 seconds to load. It’s simply easier to move on to the next site.
Loading speed should be a no-brainer. Just don’t overdo your home page with big images and cumbersome applications. It also helps to pick a reliable web host with quality servers.
When new people come to your site you want them to stay for a while and check out your content. If your site is just five pages with minimal content don’t expect people to stay long or come back. You need compelling blogs or articles that showcase your expertise in your niche.
Defining your target audience is crucial to the survival of your site. If you don’t know who your market is, it will be extremely difficult to develop or maintain a following. You need to offer a niche that sets you apart from the competitors.
Establishing a regular blog is an effective way to attract a following. A blog needs to be completely original, present deep insights mixed with personality, and allow for engagement with readers. Google’s search bots specifically seek authoritative blogs.
You must also be conscious of the fact the most ready-to-buy consumers are mobile users. That’s why you need a mobile-responsive website that allows content to be visible on small screens.
Consequences of Poor Content
In many ways, your content defines who will embrace your site and its chances for attracting a vibrant online community of followers. Content includes visuals, so if you lack quality images, you need to rethink your site’s appearance.
It’s imperative to avoid a low standard of written content, which inevitably leads to a weak user experience. No one likes to waste time on a useless website that doesn’t provide information, which is the currency of web popularity. Google also despises and punishes fluff by pushing it down the list or avoiding it in search rankings.
One type of poor content is a duplication of other content on the web, which draws penalties from search engines. Overuse of keywords is another form of web spam that Google treats frowns upon. It’s always best to write for humans instead of robots to ensure your site communicates useful information.
What You Need is Digital Marketing
Hiring a digital marketing team is the answer you need if you’re not making use of social media or if your content has a poor standard of SEO. Crafting effective web content is not a trivial matter, as your site must first stand out among the vast number of links for searchers to explore.
One of the most basic problems with a thin website can be hidden details or no obvious point of contact. You need clear call-to-action statements that drive visitors to the next level of your sales funnel.
Venturing into multimedia is part of the key to connecting with target followers. Crafting videos and audio book solutions can add competitive edges to your site.
By working with web experts you’ll be able to take care of security issues and certification problems without learning code. These days strong cybersecurity is a top priority for all interactive websites. Furthermore, experts can inspect your site’s structure and transform badly integrated elements into more cohesive solutions.
Using social media is one of the best ways to drive new traffic to your website. In a recent survey by LinkedIn, 87 percent of B2B buyers say they view sales people introduced to them through a social media platform as favorable. Another study by IBM found that 55 percent of buyers use social media for research.
In terms of lead generation, think about doing special streaming events such as webinars that showcase your products or services. A study by OptinMonster found that 20 to 40 percent of webinar visitors turn into leads. About 64 percent of marketing pros spend time on search engine optimization since it’s a low-cost way to get valuable search engine visibility.
If your website doesn’t get much traffic, you’re not alone, as most small sites don’t. Making a splash in the market requires eye-catching design and unique compelling content. It also needs to load quickly with easy navigation tools that make sense instantly to new visitors. Many businesses simply don’t have the time or expertise to implement these website necessities, so they outsource to experienced digital marketers.