A job board website plays a key role in bridging the gap between recruiters and job seekers. Job boards like Glassdoor, Indeed, Monster are doing great in terms of assisting in getting employment. Do you also have a job board website? Does your target audience know about it? What’s your plan to increase traffic to your job board website? Do you want to promote job board website in the right way?
A lot of questions might be confusing you like these. And, the best answer to all these questions can be— Social Media Marketing for Job Board.
Basically, social media platforms offer a way to directly connect with the audience who wants to listen to you. More than just using it for chatting or reacting to posts, you can leverage it for creating a buzz around your job board.
In this blog, we are here to help you figure out a perfect social media marketing strategy so that you can drive huge traffic to your website. Let’s roll on!
Gain Insights of Social Media Habits
In order to prepare a powerful and effective social media marketing strategy, it’s important to find out what are the social media habits of job seekers and recruiters and on which platforms they usually hang out.
One of the simplest ways to understand this is to ask yourself about:
- Your social media marketing goals
- Content to be shared
- Which social media platforms do job seekers and recruiters prefer the most?
- When are job seekers and recruiters usually active?
When you get the answer to all these, you’ll be ready to promote job board on social media.
Let’s figure out how to do this!
Interesting Read: How To Monetize Job Board Website
1. Social Media Marketing Goals
To find out what should be your social media goals, first be clear with your niche. What I mean to say this is to find out whether you are running job board for freelancers, or job board for internship candidates, or a job board for full-time or part-time jobs, or a general job board website for all niches.
Based on that you can easily define your social media marketing goals. For your understanding, here, I’m providing a few examples of such goals:
Goal 1: Brand Awareness of job board to help your audience know that your brand exists.
Goal 2: Drive traffic to job board whom you think might be your potential leads.
Goal 3: Generate leads for job board to get new people to sign up for your newsletter or blogs and register as employers or job seekers.
Goal 4: Grow revenue by convincing your target audience to get your premium package.
Goal 5: Boost brand engagement by running social media contests.
These are only a few examples. It’s a best practice to first decide your social media goals and proceed further.
2. Content to be Shared
Not all content can entertain your target audience. So, in what content they might be interested that you can provide? Should you go with funny posts, educational content, case studies, new packages, deals, announcements, infographics, or anything else?
This question seems quite difficult. But, actually, it isn’t!
Your target audience includes— Recruiters and Job Seekers. And, both want to consume a different type of content. Say, for example:
- Recruiters who want to hire the best candidate in their companies might be looking for educational content on where to hire full-time employees, how to take care of employees’ satisfaction, how to allocate human resources in the best possible way, and so on.
- Job seekers who want to get hired for a suitable job profile in the best company might want to know about the latest job vacancy of the bank manager, how to crack the interview successfully, expert tips on performing better at the workplace, and so on.
3. Content Consumption
The next big thing to understand is how do they consume the content. Whether they want to read blogs, listen to podcasts, watch videos, infographics, images, etc. Every social network platform demands a unique type of content.
For example, Facebook will be best for general conversation, blog sharing, images, live videos, creating groups where people generally hang out to get involved in posts related to local jobs, interviews, etc. Instagram is well known for the image-sharing platform. You can easily get in touch with the graphic designers here. LinkedIn is the most preferred social network platform for professionals. Here, you can find both job seekers and recruiters.
4. What Your Competitors are Doing?
This is something that you shouldn’t ignore.
Your competitors may have created a strong presence. So, aren’t you excited to know what they are doing over the social platforms to grab the audience?
Since you know who are your competitors, it is recommended to observe them on social media. Explore what they are posting, when they are posting, where they are posting, how frequently they are posting, who follows them, whom they follow, who are reacting to their posts, their brand mentions, post comments & likes. All this information will gonna help you a lot in planning your social media marketing strategy.
5. Create Your Social Media Presence
So far you have learned what type of content should you share with recruiters and job seekers and where they usually hang out. Now, it’s time to create social presence of your job board website.
Social Media Best Practices:
- Make sure you have a consistent profile maintained across all social network platforms.
- Post regularly
- Try to be conversational.
- Listen for mentions of your brand and respond to those conversations.
- Share a mix of content, i.e., entertaining, cool thoughts, blog posts, videos, infographics, images, sometimes promotional, etc.
- Choose the right time to post. It’s recommended to make a social media calendar and follow it accordingly.
- Join groups that relate to job board and help people by providing answers to their questions.
6. Run Promotional Campaigns
Social media campaigns can boost your marketing efforts. It helps you reach those audiences whom you haven’t reached yet and can be your potential leads.
You have options to leverage geographic and demographic targeting that allows you to only invest on the people who belong to a specific interest category. thereby, helping you save a lot of time and budget.
7. Social Media Listening
You have researched everything about competitors, planned your strategy, joined the network, and started publishing. That’s good, but that’s not the end!
A big part is yet to be done, i.e., Social Media Listening or some times also referred to as Social Media Monitoring.
Let’s take an example—
On your job board website, you have published a blog on “Latest Job Vacancies for Digital Marketing Role”. You have created a social media post for the same and shared it across your social network profiles. Now, people interested in growing their careers in the digital marketing field might like this post and share it with their peer group as well. And, some of them might comment asking about how to apply for this job role.
Here comes your task. The people who’re liking and sharing your posts are the ones who are interested in your post. You can target them for further promotional offers. The people who have commented on your post, you have to respond to them with a satisfactory answer.
What if some people provide their negative reviews? Should you also react like them? No, you shouldn’t! You have to first identify their problem and respond to them patiently in a positive way.
This is what social media listening is all about.
Important Social Media Marketing Tools
Here is a collection of top social media marketing tools that help you manage social networks for your job board website. Must take a look at them.
- Social Media Scheduling Tools
- Facebook Audit Tools
- Content Promotion Platforms
- Twitter Marketing Tools
- Social Media Contest Tools
Frankly speaking, if you’re genuine to your audience, they’ll love you. In fact, they’re also looking for joining such platforms that can help them in resolving their problems. Just focus on their problems and determine how well your job board platform can help them.
And, gradually, you’ll start seeing the growing number of your fans and followers.
So, what’s your experience with social media marketing? Did you prepare a plan? Share your opinions, tools or tips in the comments section below.