E-Commerce websites have become extremely popular these days. More and more customers are becoming dependent on online platforms. However, running an eCommerce website isn’t enough. You must also find out ways by means of which you will be able to drive traffic towards your website.
So, here we are with a few ways that will help you to drive traffic towards your E-Commerce portal:
Table of content
1. Start your referral program
Most people take advice from their friends and relatives before purchasing a product. So, you must create a referral program for your E-Commerce store. The referral program must be a simple one so that it does not irritate your customers. Ask your existing customers to recommend your brand to others. This will definitely increase the sale on your E-Commerce portal.
Also Read: Best WordPress Affiliate Plugins
2. Try upselling
One of the most powerful weapons to earn excellent revenue from your E-Commerce store is upselling. Upselling will drive the customers towards your E-Commerce store. It is a simple technique where you try to persuade your customers to buy a more expensive product. Upselling will expose your customers to better options and they may become interested in spending a few extra bucks
3. Write good content
The content that you write on your website must be of superior quality. It must have the power to drive your customers towards your website. Good content has a great role to play in creating a good impact on the minds of the customers. It will make your E-Commerce store unique. Most visitors spend less than 15 seconds on a particular page of your website. So, you must make the most out of each of those seconds.
Also Read: How to Create Website Content that Actually Converts
4. Check your loading speed
If your website does not have a good loading speed, you are definitely going to lose a lot of customers. Most people stop visiting a particular website just because they get frustrated by the loading speed of your website. There are a lot of online tools available using which you will be able to check the loading speed of your website.
Also Read: Most Popular Website Speed Test Tools
5. Take the help of the social media platform
You can promote your products on various social media platforms. This will definitely drive traffic to your eCommerce store. Most people spend at least an hour a day on popular social media platforms. So, if you can run a proper social media campaign, your business will be highly benefited from it.
6. Your website should be mobile-optimized
Most people look for products and services from various mobile devices. So unless your website is mobile-optimized, you will never be able to drive the desired traffic towards your website. Your mobile website must include all the important features like easy to find the search bar, finger-friendly buttons and responsive layout.
7. Send abandoned cart emails
Send regular emails to your customers so that the abandoned emails get recovered. These abandoned cart emails are a great way of increasing sales on your website. Certain online tools are available using which you will be able to send automated abandoned cart emails to all your customers. In this way, you will be able to recover your lost revenue.
8. Your website should be SEO optimized
The best way to drive traffic towards your website is by enabling search engine optimization. So, your website must be SEO optimized. This will make sure that your website ranks higher on popular search engines. You must be very careful while selecting your product keywords.
Also Read: Best WordPress SEO Plugins
9. Send regular promotional emails
Sending promotional emails to the subscription list helps to increase the sale on your E-Commerce portal. These emails will make sure that your existing customers keep coming back to your website. Promotional emails also help to build loyalty and will make your customers feel special. Email marketing is one of the best ways of making your website successful.
Also Read: Steps To Grow Your Email Marketing List
10. Make the checkout process simple
The checkout process must be a simple one. Otherwise, your customers may abandon the process midway. The checkout process must not have unnecessary navigations and buttons. The process must also offer multiple payment gateways. You must also make the checkout process mobile-friendly so that your customers can make payments from mobile devices also.
11. Start a reward program
Try to reward your customers every now and then. This will keep your customers satisfied at all times and they will keep coming back to your website. You may give discounts to your regular customers once in a while. Few products can be put on sale.
12. Include a chat option
Add a chat box to your website. This will allow your customers to directly interact with you in case they face any kind of trouble. This will help you to create a sense of trust in the minds of the users. Place your chat box at a convenient location on your website. This will ensure that your customers are easily able to see the chatbox when they visit your website.
13. Display your bestsellers
Give your customers a direction by displaying all your bestsellers on your website. This will give your customers an idea regarding which products to go for. The bestsellers must be displayed on top of every category.
14. Include demo videos
Most customers wish to see demo videos of the products that they wish to purchase. This will give them a clear picture of the products that they wish to purchase. So, always try to include a small video on the product page. This is definitely going to attract more customers towards your website.
15. Post proper reviews
Over 80% of the customers decide on buying a product after going through the ratings and reviews. Display the reviews and ratings in a proper way. Also, most customers like honest reviews. So, make it a point to display both positive as well as negative reviews. Only then will it seem convincing to the customers.
Final Words
So, as you can see, you do not require a lot of budgets to get a lot of traffic. All you require is a few good strategies and in no time your E-Commerce business will become highly successful.
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