Membership websites are the new fad. It is a professional way of building a community and giving the audience what it wants.

Now, You have found a niche for your membership website. You have started working on it and done everything you can to increase engagement and memberships. However, it’s not happening yet! Before you feel like giving up, read this article to know marketing Strategies for your Membership websites in simple ways!

But why do I need membership marketing?

Once you build a membership website, people are not going to magically be a part of it. There are billions of websites online and it getting noticed is not a piece of cake. Even though your content is top-notch and you offer the best services – if people do not know about your website, there is little chance of success.

How do you sort all this?

Here are some things you should focus on:

1. Content:

Marketing Strategies for Membership Websites
Marketing Strategies for Membership Websites

It is known that content is king. Your content is what is gonna drive visitors towards you. You have to strategize what kind of content you put online, the duration, and the category – you can share anything from pictures, videos, text to online courses, eBooks, podcasts, and whatnot. One word will save your website from drowning – quality.

Your content needs to be updated regularly, should be relevant and of the highest quality. Your members should have a reason to stay. Content is what will save you in the end. When you provide your audience with amazing content and keep them updated, they are bound to come back for more over and over again. If you’re lucky, you will be heavily recommended to friends and family! Remember, luck comes with good content.

Ensure that your membership site is creative and not rigid. Allow area for flexibility and change the way it works as per the needs of your users.

Also Read: Role of keywords in the content

2. Referral Programs:

Offering your members incentives to refer your site to others will never go wrong. When mutual benefits are involved, both parties are winners. Affiliate plugins are easy to add and they aim to provide you with much-needed visibility. It gains traction and gives you maximum engagement online. Higher engagements lead to higher conversions and benefit your website in more ways than one. It is a simple way where third party websites and your customers share your website in return for a fee or commission.

Click here to read more about WooCommerce Affiliate Plugins.

3. Email Marketing:

Marketing Strategies for Membership Websites

Emails are a great way to keep in touch with your current customers and find potential customers. When you curate relevant data about your website and offer coupon codes, new information, and upcoming news about your website, it makes your users interested in what you have to offer. Email chains never get old. Build an automated email chain for the users that have already signed up. Since they are interested in your website, they will be delighted to be the first ones to know about new offerings and other programs.

Email marketing is also a way to build loyalty and trust among your members. It helps to build relationships. It is a chance for you to speak directly with your interested and potential customers in their inbox. Just remember to personalize and tailor your messages in such a way that it reflects your core values and beliefs.

Also Read: Best WordPress Email Marketing Plugins

4. Engagement:

When it comes to anything that has a place online, engagement is key. It puts you ahead of your competitors. To facilitate more engagement, you have to constantly strive harder. Let members discuss and ask questions on your website. Share different tips and hacks related to your content. Give them a place to review and share their experiences. All this makes your website authentic and gives it a personal touch.

Also Read: WordPress Plugins that Double Your Website Traffic

5. Incentives and Perquisites:

In short, you want your visitors to eventually sign up for your website. To do this, you may have to offer them some incentives. Provide your users with different membership plans. When they understand the difference between your plans, they tend to choose the one that suits best for them. If you provide them with more quality content in premium plans, they would surely like to be a part of your premium memberships. Another thing you can offer is sign up bonus. You can give them access to premium level content for a certain period for free. It will build trust among your members and give them a chance to peek at premium content. If they like what they see, they might sign up for higher benefits. Lastly, you can provide them with different payment plans that make the whole experience flexible for them.

In the end, focus on the fact that your membership site is a community. It should give a sense of belonging to its members. Allow discussions to take place on your website, encourage organic feedback, and hear the opinions of your members. When they know they are cared for and heard, they tend to come back for more.

Final Words

When you strategize your marketing effectively, it is bound to give you never seen before results. So go ahead and use these simple techniques to improve and grow your membership website. We hope this article has helped you in your work! All the best!

With membership arises the need for membership plugins. They aid in the growth of your website and overall benefit your brand. Before you go, check out WordPress membership plugins. They are easy to use, compatible with WordPress and provide you with relevant designs and features.


A WordPress enthusiast, Shashank is a writer, reader and loves exploring places worldwide. He believes in gathering knowledge and bringing it to constructive use. His motto in life is YOLO, You Only Live Once. Reach out to him via Gmail: [email protected]

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