You may think that emails are a think of the past. Think again. Today, more and more people are using emails for their daily interactions. If you do it right, you can take maximum advantage of the beauty of email marketing. Your WordPress website can reach new heights if you understand the potential of email.
Still don’t believe us? Here are some staggering statistics that will change your mind:
- 72% of customers prefer email as their source of business communication.
- 88% of smartphone users actively check their email on their phones.
- According to 80% of professionals, email marketing boosts customer acquisition.
Before we begin, let’s go through some of the benefits of using email marketing:
- Low Cost and Highly Accessible – Emails remain one of the cheapest marketing techniques.
- Target – It allows the segmentation of the audience.
- Fosters Relationships – Emails let you maintain long term relationships with your customers.
- Promotion – Can be used as a great way to promote and market your products, blogs, tutorials, and so on.
- In this article, we will go through the different kinds of strategies that can help boost your online presence and engagements. If you are just starting, this blog is perfect for you!
Table of content
1. Understand and define your audience:
Building a loyal audience is not an easy job. However, when you are constantly in touch with them through the medium of emails, retaining them becomes simple. Understand the needs of your audience and build an email marketing list comprising them. Narrow your target group. Once you have a clear idea of what your audience wants, you can curate interesting emails as per their preferences! This ensures that you have a fair chance at getting their attention at all times.
Also Read: Proven Ways To Know Your Audience Better
2. Set realistic goals:
We all make the mistake of aiming too high too fast. While having big goals is good and healthy, you have to ensure that you start small. Set realistic goals that you can achieve within a limited time frame. The main question is – What do you want to achieve with email marketing? What is your end goal? Once you set goals, you can start making plans to achieve them. Also, enlist various parameters that can help you to compare your achievements.
3. Grow your email list:
When you give your audience a chance to constantly engage with you, you have to ensure that you make it easy for them. Create a simple and hassle-free sign-in option for your customers. Your users are not going to spend a lot of minutes filling out your form. Create your options in such a way that they can be a part of your email list instantly!
Also Read: Ways To Build Your Email List In WordPress
4. Scheduling emails:
This is an important task. How to schedule your emails? Should you send one email every day? Every week? Monthly? While the number of emails depends on your content and requirement, it is a good practice to keep in touch with your customers while ensuring that you don’t bother them with incessant emails. You have to plan and schedule the content, the date, the time, and everything else with precision. If your website is related to eCommerce, send emails on weekends – as your audience is free then. If it is work-related, focus on workdays, especially Mondays. Also, say yes to sending emails in the morning.
5. Audience segmentation:
Any kind of marketing needs segmentation – you need to know who your audience is and what they want. All your subscribers may not appreciate the kind of content you send, therefore you have to create different kinds of content depending on your user. When your users realize that you are providing them with relevant content, they will look forward to your emails. Try and make your emails more personalized, so that your audience feels close to you and becomes loyal to your brand.
6. Quality content:
If you do everything right but forget to focus on the kind of content you’re putting out there, your email marketing strategies will not be a huge success. Start with a compelling ‘subject’ line. It should be drafted in such a way that your audience would want to open it and read the content. Further, ensure that your content is not boring or just continuous words. You can play around by using videos or pictures. You can even use different and colorful fonts to sustain their attention. Your content should sound trustworthy and interesting. It should give your users an end goal or a call to action. This boosts engagements and leads to conversions.
7. Call to action:
If you want your engagement to increase, your email communication cannot be one-way. You have to provide your users with a call to action (CTA) – that is allowing your subscribers to take a desired course of action. Don’t have too many options – that will only confuse your user. Have clear and set actions in place. Your CTA should be visible and colorful. It should not be missed by your reader. When your user responds to your CTA, you should know that you are doing email marketing right!
Also Read: Tips to Create Lucrative Call to Action
All strategies are a gamble. Some can work marvelously for you while others will not. You have to allow yourself to be flexible. Use different kinds of strategies and note what works the best for you. One way to do this is through analysis. Conduct analysis and compare your results with your original plans. See what was the overall result of your marketing campaign. If you want your performance to get better with each campaign, you have to constantly compare your standard with actual. Testing should be done continuously and regularly. It will improve your future strategies and your brand will eventually grow.
Well, there you go! These are some of the email marketing strategies for WordPress website we highly recommend! Such a kind of marketing is tried and tested. Work your way through our suggestions and create an amazing email list that will take your business to new heights!