The pandemic has brought upon a lot of changes to our lives. It has changed the way our world works. The novel coronavirus has not only impacted the health of millions of people, but it has also negatively impacted our economies. A lot of businesses had to close down due to the pressures, and others have had to adopt new techniques and bear cost cuts to survive in the market.
It is not surprising that the way products and services were marketed before will also have to be changed. New strategies will have to be curated in order to connect with customers during these harsh times. It is important to note that the shift will be psychological.
In this article, we will explore how marketing will change during and post COVID-19.
1. Increase in empathy and mindfulness:
In the last few months, we have learned that consumers want corporates to be mindful and compassionate. Businesses have reached out to customers in ways more than one – we all need a helping hand during this time. Incorporating this kind of empathy in your future strategies is crucial. Showing customers that you care about them and are keen on their safety is the first thing you need to do. This will lead to brand loyalty – a concept that will help you sail. Further, your brand should also be actively helping out. Keeping customers informed of your initiatives, and continuously engaging with them will make them feel like a part of your team.
By listening to your customers, you can give them what they really want. Coming up with solutions to their newfound problems will help you forge a relationship with them. It will improve the way a regular customer perceives your brand and also introduce you to new customers. People want to be associated with authentic brands, and this is how you become one.
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2. Having a digital presence:
Since we are all confined to our homes, the only way we can interact with each other is through the internet! If your brand did not have a digital presence till now, you have to ensure that you establish yourself online right away! Connecting with customers by posting helpful blogs and social media posts will help your brand in different ways. Another way you can promote yourself is through promotional products. Sending our branded items such as t-shirts or socks will spike interest and that will lead to more engagement. Small businesses are finding it difficult to sustain and a digital presence can help greatly.
People are using the internet a lot more, and establishing strategies to interact with your audience online is essential. Build better ways to engage with your audience, foster a level of trust with them, and offer help wherever you can. Also, we recommend that you remain transparent with your users. Let them know what your situation is, what you are doing to stay afloat, what you plan to do to help others, and what you expect from your users. While doing so, you are considering your user a part of your company. In some cases, you can even ask them as to what more you should do in these times. It will give you an insight into the other side of the coin, thereby leading to better decisions and strategies.
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3. Incorporating changes:
As a brand, you will have to take a good look at your previous strategies and alter them to cater to the needs of people. Brands need to evolve with what is happening around and provide its customers with a thing they are craving the most – normalcy. You have to be a responsible brand and ensure that you follow the utmost practices of safety and encourage others to do the same. Doing good for the society you live in and spreading awareness through different powerful mediums will give an edge to your brand.
By using analytics, you can tailor the kind of message you are sending out to the public at large. People may not be keen on the type of service you provided before the pandemic. There are new needs, new habits, unique preferences, and a lot more new things that are needed by an average customer. If you make the most of it and are true to yourself, customers will rely on you. Give your customers a voice and make changes as per their needs.
We know one thing for sure – Marketing has changed Post Covid-19 and we have to make do with what we have. We need to rethink how our strategies work – now is the time to focus more on the consumer.
There you go. Adopting these techniques into your everyday marketing strategies is bound to bring upon a positive impact on your brand. We know it is hard out there. However, together, we can get through it. Stay home, stay safe, and wear a mask. Let’s hope that we come out stronger. Thank you for reading the article.