WordPress powers most sites on the web, making it not just a desirable but fundamental technology for modern workers. So whether you’re in business, marketing, or development, WordPress skills will play a vital role in your work life. By taking the time to learn the ins and outs of this software’s user-friendly interface, you’ll position yourself as a strong candidate with in-demand skills that jumpstart your next career move.
Consider these three paths as you embark on learning and building WordPress skills and planning ahead for your future. Whether you’re still in school or looking to change fields, these ideas will help you shape your learning journey. One of the best ways to start learning WordPress is to begin managing your own site. Signing up for an account is free, and you’ll be able to explore the interface at your own place. Once you know the basics of navigation, you’ll be prepared to take your knowledge to the next level.
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Build Sites as a Developer
Developers program and optimize the WordPress (Content Management System) to help clients build websites and establish a presence online. They may work for an individual company, managing all the coding, programming, and technical aspects of site management. There are different types of concentrations among WP developers.
They often collaborate with different professionals to bring sites full-circle. Developers come from various backgrounds and have unique skill sets, including graphic design and IT. If you’re interested in this career path, a bachelor’s in web development is right for you. You can get started ASAP with numerous programs online and cover the cost of your education with a student loan from a private lender.
Design and Manage Custom Themes
One of the most notable aspects of WordPress skills is creating a beautiful, fully responsive site with the click of a button. In addition, users can purchase premium themes that offer greater customization options than their free counterparts. The caveat is that these sites are not easy to manipulate if you don’t have a background in web design and coding. That’s where professional web designers come into play.
Teaching WordPress to others is a great way to use your WordPress skills. If you know how to customize themes, teach that. You ought to think about how to organize the tutoring process, which platform to use (check Preply, for example) to communicate with students.
While many clients will likely already have a theme, you can offer your customization services to truly personalize their website. You can also perform ongoing work, incorporate new images, develop a cohesive brand color palette, and streamline the user experience. Although web design careers look different than they did in the past, they are far from gone. Theme designers are still highly sought after and can even make a decent income custom-building and packaging their own themes for others to use.
Become a Digital Publishing Expert
The field of new media communications is centered around the instantaneous transmission of content around the globe. Blog posts are the number one way companies drive traffic to their sites, and if you have any desire to work in communications, you’ll need to know WordPress. Digital publishing on WordPress skills includes photo editing, formatting, proofreading and content writing, and editing. You’ll also need a good knowledge of search engine optimization (SEO) to help your posts reach your target audience.
Master Online Marketing
If you decide to pursue a career as a marketer, you’ll need to know how to optimize your clients’ sites to convert visitors into customers. The world of digital marketing is vast, and there are many specializations you pursue. All of them will require a knowledge of how WordPress operates, especially if you’re working in ecommerce. In addition, organization, project management, and communication skills will all play as you hone your marketing expertise.
When you apply with experience in managing websites, you showcase your ability to relate to your clients and resolve their problems from a technical standpoint. Wearing many hats as a marketer is imperative if you want to stand out in an oversaturated, highly competitive job market. In addition, if you’re interested in launching your own business, then being able to handle the bulk of your clients’ needs without outsourcing will allow you to turn a higher profit from the start.
Where to Get Started
Knowing the interface of the WordPress dashboard inside and out is key, but you’ll also want to make sure you understand how to easily improve and alter an existing site. Beyond publishing a post, make sure you fully understand the relevance of categories and tags, meta descriptions, and custom URLs. These correlate to digital marketing skills that are core features of on-page SEO.
Conclusion of WordPress Skills
You’ll also want to explore plugins and make sure you know how they work, how to install them, and which ones are most popular. If you decide to become a webmaster and manage other peoples’ sites for them, they’ll expect you to not just know how to operate from behind-the-scenes but how to seamlessly make improvements as well. As you explore the platform, you’ll naturally find questions arise. Follow them as they come, starting with the simplest, and take advantage of the company’s official knowledge base. This will be your go-to destination for everything from live customer support to FAQs and tutorials.