What’s the most crucial aspect of designing a WordPress website? Of course, you need to ensure that your website is visually stunning and easy to use. This involves creating an intuitive and straightforward layout, as well as adding high-quality images and videos to your website.
Then you need to work on enhancing your website with high-quality and search engine-friendly content. Also, you need to work towards ensuring that your content addresses the needs and pain points of your target audience.
But amidst this frenzy, you might be missing out on a critical part of web development. It isn’t enough to focus on the content and layout. You also need to ensure that your website is mobile-friendly. In other words, your WordPress website should work well across various mobile devices, including smartphones and tablets.
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The Importance of Mobile-Friendly Websites
So, why should web developers prioritize mobile-friendliness? To begin with, there are more than 4.3 billion active mobile internet users in the world. Also, mobile devices account for more than 60% of organic search engine visits.
And in today’s age of dwindling attention spans, consumers don’t have the patience for slow and unresponsive websites. Thus, if your website doesn’t appropriately scale and work on mobile devices, it’ll fail to attract, engage, and retain visitors.
This, in turn, would affect website engagement metrics, such as bounce rate and time-on-site. Consequently, it’ll take a toll on your website’s search engine ranking and online visibility.
Thus, building a mobile-friendly WordPress website is important for engagement and conversions, as well as search engine optimization. But if you aren’t familiar with mobile-friendly web design, it might seem like a daunting task. You’d even think that you have to hire a developer to make your WordPress site responsive.
How to Create a Mobile-Friendly WordPress Website
But here’s the thing – building a mobile-friendly website doesn’t have to be expensive or complicated. Even if you’re not a trained web programmer, you can make your website responsive in a few simple steps. You just have to master the fundamentals of WordPress development.
In this blog, we’ll discuss some cost-effective techniques to help you create a mobile-friendly WordPress website. Let’s get started.
1. Analyze Your Website
If you’ve already built your website, you need to first evaluate where it stands in terms of mobile-friendliness. You could always try browsing your website from different devices, including your smartphone and iPad. But this process is going to be slow and inefficient.
Instead, you can use Google’s Mobile-Friendly Test tool to check whether your website is responsive and how you can improve it. The tool generates a detailed report outlining the current issues on your website related to mobile-friendliness.
2. Choose a Responsive Theme
Unless you’re living under a rock in 2021, chances are you’re already using a mobile-friendly WordPress theme for your website. But if it’s been a few years since you’ve updated your website’s layout and design, it’s time to check whether the selected theme is responsive.
If this isn’t the case, you should look for a responsive WordPress theme. The good news is that most modern WordPress themes are designed to be mobile-friendly. Checkout Templatic Themes for a collection of WordPress themes catering different to many different niches to help you create an amazing professional WordPress website out of the box.
3. Optimize Site Speed & Performance
Developing a mobile-friendly website isn’t just about creating a layout that scales according to the screen size. You also need to ensure that visitors don’t face any speed or performance issues while browsing your website on their phones. This is essential because these users may not always have access to WiFi and will have to rely on mobile internet.
Start by choosing a fast and reliable web hosting service. Depending on your traffic and requirements, you could also consider choosing dedicated or VPS hosting instead of using a shared server. Make sure the hosting service offers CDN compatibility and server-side caching.
Next, you need to optimize the source code to remove any blank spaces and unnecessary characters. Install an image optimization plugin to compress media files and ensure that they don’t take too long to load on mobile devices.
4. Use Pop-ups with Caution
Pop-ups are a great way to showcase calls-to-action (CTAs) and lead magnets, as well as compel visitors to take the desired action on your website. But they can hinder navigation and scrolling on mobile devices. That’s why it is a good idea to disable pop-ups on the mobile version of your website.
Do you have any other tips for building a mobile-friendly WordPress website? Share your suggestions in the comments section below.