An SEO – Search Engine Optimisation – is a tool that makes or breaks your website. We’ve all heard about how your SEO should be relevant and in a simpler sense, perfect. There are many reasons why this holds true! While you may be confused about where to start, this article is here to get best google rankings!
What and why?
SEO is a broader term used for all methods that a brand undertakes today to ensure the visibility of its website. SEO refers to organic searches – how to bring your website to the top of the page.
Having a website that optimizes on keywords helps search engines to navigate through your website quickly and effectively. SEO determines how much traffic your website gets and that usually leads to more engagement and conversions. As per research, 64% of all web traffic comes from organic search!
Importance of SEO:
- Like mentioned before, organic search decides the success of your brand!
- SEO ensures the credibility of your brand in the digital space.
- It improves user experience which ultimately leads to increased engagement, traffic, and conversions.
- SEO is a long term strategy and it is here to stay. Everyone else is using it – why would you miss out on it?
But what are search engines looking for?
This is a question that brands have pondered upon for ages! However, we have listed down a few factors that help with your SEO ranking! Focus on these factors and generate valuable content!
Your content should be relevant. Google has “spiders” that crawl all over your website to analyze it. It searches relevant keywords and gives you a score. Based on that, you get a ranking. Therefore you must optimize your keywords! Making algorithms work for you is not easy, but if you do it right, it can do wonders for your website.
If your website provides a visitor with useful information in the form of blogs, videos, tutorials, and other media, you are on the right track. Ensure that your content is of utmost quality, relevant, and helps the user.
Your website needs to be easy to navigate and search. It should be designed in such a way that an average user spends more time on your website. When your users are happy, your website gets more engagement and SEO benefits. Search engines rank your website based on the load speed of your website, uniqueness, and value of content, time a user spends on your website, and responsiveness.
How to make SEO work for you?
Relevant keywords will direct interested customers to your website. With continuous and appropriate research, you can come up with keywords that work well for your brand. You can also monitor your competition and understand the kinds of strategies they incorporate!
There are many SEO tools online that help you understand what customers are searching for. We recommend you invest in a few to get the most out of it!
Also Read: Role of Keywords in the Content
Your content is the deciding factor. It should be related to your brand and be displayed in such a way that it attracts the attention of its visitors. Further, it should provide utility. You need to create better content – every day. Adding reviews, testimonials and images make your website look amazing and authenticates it. Attaching visual aids enhances the experience of your user. Create infographics for your website – show data in the form of graphics for easy understanding. Make your content as comprehensive as you can. Make your visitors want more!
In a nutshell, focusing on content means creating meaningful and powerful posts for your potential customers!
3. On-page SEO:
On-page refers to both the content and HTML source code of a page that can be optimized.
This includes a few important things such as –
- Clean URL – your URL should contain the main keyword
- Add your keyword in the title of your page. It will help search engines understand what your post is about.
- Title tag – this ensures your post is current and up-to-date. For example – Top SEO tricks for August 2020!
Links play a huge role in making your content discoverable. Your website should consist of internal and external links. Internal links connect your content and provide a structure to your website in the eyes of the search engine. External links make your website dependable and reliable. Using the right linking strategy is bound to boost your SEO rankings! Link building is gaining more and more importance in the SEO world. The more competitive a keyword is, the more links your website needs to be able to rank for it. It is crucial to building your presence online.
This is an obvious point but it’s often forgotten! Building a website and adding relevant content is not sufficient – promotion is! You have worked hard to build a beautiful website and used SEO tools. Now it’s time to promote. Build an email marketing list, optimize your social media accounts, and post it on online communities.
On that note, we are done with this blog! We hope you now have a clear idea about how you are supposed to make SEO work for you! It’s not as hard as you think – with consistent efforts and quality content, success will come right at you! This article is a fantastic start and lays the groundwork for your SEO!
With SEO, you can make your website as your #1 marketing tool. Deploying the right tactics will give you an edge over your competition. Now that you know where to start – what are you waiting for? Get going and build yourself a keyword optimal website!