Blogging is not a new concept. It has been around for a long time and it has proved to be an extremely powerful lead generator. It helps your brand in ways more than one. Don’t believe us? We are confident these statistics will change your mind:
- There are currently more than 600 million blogs on the internet.
- 86% of content marketers use blog posts as a part of their marketing strategy.
- 60% of consumers say blog posts are valuable in the early stages of the buying process.
- More than half of content marketers say blog content is their top inbound marketing priority.
To be a market leader, you have to focus on the blogs of your brand. It should be an unmissable part of your marketing strategy. To grow, you need to give your audience what they want. The world is ever-changing and if you are not ahead of the curve, you are going to miss you. You have to ensure that your content stays relevant all the time.
But don’t worry! With a blend of visual arts, long-form, and short-form content and proper engagement – your brand is bound to be on the digital map.
In this article, we will discuss some blogging trends that are changing the game out there. It is about knowing what will or will not work for your brand. Read on to discover how you can capitalize on this highly efficient strategy by building an authentic blog comprising of people who are interested in what you have to say.
Let’s start, shall we?
1. Consistency is key:
If you post daily, you are more likely to get traffic and engagement – and this will work wonders for you in the long run. If you are wondering how to ensure that you post consistently, we suggest you create an editorial calendar. Write down all the topics you can cover in your blog and focus more on providing value to your readers. Investing more time supplies you with more significant opportunities, and that takes you a step ahead of your competitors. Another thing to remember is that your users expect relevant content from you. To stay up-to-date, you have to post frequently. Curate content in such a way that your readers always come back for more.
2. To write is human, to edit is divine:
Stephen King was right on target with this quote. Your readers usually skim through your content – that means your writing should be perfect. Editing is the process where you personalize your content to fit the needs of your users. It also provides maximum credibility to your blog. When your writing is clear and clean, it builds trust. Editing makes your whole blog more effective and delivers your message clearly to your readers.
3. Quality Content:
One thing should be clear by now – you have to provide original and quality content to your readers! Your aim should be to provide them with articles that enhance their knowledge. That can be achieved by producing relevant content. There is a lot of information on the internet. You have to establish yourself as a valuable blog. Educate and help your customers, and they will remain engaged on your website. You can always try different kinds of blogs to find which type resonates more with your readers. Do not be afraid to experiment!
Further, your content should be interactive. People are attracted to content where they have a say. Interactive content ensures that your audience remains on your website and gives you the engagement you require. Some examples include quizzes, surveys, and polls, games, videos, and infographics.
4. Content Promotion:
If you have written your blog and do not aim to promote it – you are doing it wrong. Promotion puts you on the map. There are different ways of promoting your content online. The most common way is through social media. You can also try paid advertising and focus more on SEO optimization. Oh, and we are living in a world of influencers! If you find someone whose audience is ideal for your brand, go for it. Lastly, never underestimate the power of email marketing.
Read more about email marketing strategies – here.
5. Search Engine Optimization:
Always remember to make SEO work for you! Though it may seem overwhelming, believe us, SEO is easy to get started with. In simple terms, SEO means optimizing your website in such a way that it becomes simple for search engines to find you based on keywords. SEO improves your organic search, makes it credible in the digital space, enhances user experience, and is an ideal long term strategy. All this eventually leads to more engagement, traffic, and conversions.
6. Email Marketing:
Emails are here to stay. Email marketing is a powerful tool. By building an email list of people who are interested in what your brand has to say, you can keep your customers in the loop and they can keep coming back to you. Using email marketing is easy and inexpensive. Once your users subscribe to your list, it is now your responsibility to provide them with relevant, engaging content that caters to their needs! Email marketing also boosts your SEO rankings and provides you with a competitive edge.
7. Long-Form Content:
Did you know that long-form content does wonders for your blog? The longer your article is, the better it performs. However, you have to use specific keywords that your audience is likely to search for! Keywords help search engines like Google understand what your article is all about and directs searchers to your website. Also, long-form pieces make sure that readers are spending more time on your website and gaining value from it. This improves your SEO rankings and overall impacts your website in a positive manner.
The blogging world is dynamic. When you change with the current blogging trends, you ensure that your brand moves forward. We recommend that you consider these blogging trends the next time you make a marketing or a digital strategy. We hope this article has been useful! Thank you for reading. All the best!