Only a couple of decades back, on the off chance that you expected to locate a nearby business, you’d presumably open up the telephone directory. Nowadays, you’re verging on sure to turn on the web.
There are two noteworthy results of our evolving practices:
- The moderate passing of the telephone directory industry.
- The principal significance of a business’ site to its general achievement.
If you own a business, your website is, more often than not, the place your customers will find out about you – who you are, how to find you, the services/products you offer. As such, you could argue that your website is one of the most important aspects of your business to get right.
The plugins I’ve picked are all targeted at businesses with an offline presence, but many of them will be equally applicable to online businesses and even bloggers. With this in mind, there should be something for all WordPress users listed here.
SEO: SEO by Yoast
Looking to enhance your search engine rankings to attract more visitors? It all starts with on-site optimization. I strongly recommend that all WordPress websites install an all-in-one SEO plugin. My personal choice would be WordPress SEO by Yoast – and with over 17 million downloads, there’s a lot of WordPress users in agreement.
The plugin allows you to work through a pre-configured SEO checklist to ensure you’re fulfilling all SEO best practices. Included in the plugin’s impressive list of features is custom meta descriptions, XML sitemap creation, and RSS optimization.
Speed: WP Rocket
The speed of your website impacts user experience and also where you rank in the SERPs – Google consistently re-iterates that speed is a ranking factor. As such, I strongly recommend that you take website speed seriously. After all, do you really want your brand associated with a sluggish website?
There are loads of plugins that target different elements of a website’s speed. If you want an all-in-one solution, however, WP Rocket is a great option.
- Page caching
- Browser caching
- GZIP compression
- Image optimization
Social Media Feather
WordPress Social Media Feather is a lightweight, simple, and modern looking social sharing buttons and icons, you can integrate on your site easily. This plugin supports Retina and high resolution displays and one of the important thing is, it doesn’t slow down your blog.
Some of the highlighted features:
- Full customization for titles and URLs for each provider
- Super lightweight social sharing and following
- Comes with a default modern icon set
- Available skins can be customized with cool effects like fading and greying out social icons
- and Much More.
Page Builder: Visual Composer
With Visual Composer responsive option your content will be accessible on desktop and mobile platforms. No extra steps or programming required. Control how stacking behave on different devices, define offsets of your choice and hide particular elements on specific device types. Take full control over responsive design and get best possible responsive WordPress sites. With Visual Composer you do not require any programming skills to come up with pro UI looking responsive sites – Visual Composer will do it for you. Control size of columns on different devices with just few clicks and ensure that your customers receive best readability and user experience while visiting your WordPress site on mobile devices or tablets. Forget about media queries, just choose device type of your choice and simply finetune settings you wish.
Visual Composer allows you to construct beautiful custom layouts with either the front- or back-end editor. There are 40+ predefined layouts and 45+ content elements to choose from, giving you the flexibility you need to add the aesthetics and functionality your pages need.
Security Plugin: iThemes Security (formerly Better WP Security)
iThemes Security is also a nice WordPress security plugin which claims to offer 30+ ways to secure and protect your WordPress website. With one click installation, you can stop automated attacks and protect your website. it also fixes various common security holes in your website.
It tracks registered users’ activity and adds two-factor authentication, import/export settings, password expiration, malware scanning, and various other things.
It scans the entire website and tries to find if there is any potential vulnerability in your website. It also prevents bruteforce attacks and ban IP addresses which try to bruteforce. It also forces users to use secure passwords and also forces SSL for admin area in server support. Unlike other plugins, the GeoIP banning feature is not available. But the company has promised to bring this feature soon. We cannot say exactly when, but it says the feature is coming soon. It also integrates Google reCAPTCHA to prevent comment spam on your website.
BackWPup is a free plugin that allows you to create complete WordPress backup for free and store it on the cloud (Dropbox, Amazon S3, Rackspace, etc), FTP, email, or on your computer. It is extremely easy to use and allows you to schedule automatic backups according to your site’s update frequency.
Restoring a WordPress site from backup is also very simple. The BackWPup Pro version comes with priority support, ability to store backups on Google Drive, and some other cool features.
List Building:Optin Monster
With a long list of features, OptinMonster tops this list building plugins’ roundup. It is a revolutionary plugin. Name a thing that you could do to create a list and make more people to signup, and OptinMonster can do it for you.cWith OptinMonster, you can ask people to join your mailing lists through different ways.
You can add a form within or below your content or within your sidebar. You can also create unblockable popups and slide-in optin boxes. The plugin is fully compatible with all the leading email marketing services including GetResponse (which is what we use here at WPKube), MailChimp, Aweber, among others. This plugin is fully responsive so you can be assured that users won’t feel annoyed when viewing your site on smartphone or tablet.
The plugin comes packed with the powerful exit intent trigger, which detects visitor behavior and prompts them with a targeted campaign at the precise moment they are about to leave your site.
- Build high converting forms in minutes, not hours.
- Convert abandoning visitors into subscribers & customers.
- Test your ideas and increase conversions
Email Newsletter Plugin
A simple way for you to email registered users, commenters and subscribers. Automate user growth and revenue with ReadyGraph integration.
Email Newsletter plugin has options to send HTML emails/newsletters to registered users, comment authors, subscribers and contact form users. When a visitor registers, comments, subscribes or uses the Simple Contact Form plugin, their information is stored in a database. Email Newsletter plugin users can view their user base, and email users. This plugin also sends automated email updates to registered users based on activity relevant to that user. This plugin is great for those who seek an easy way to capture user information and send newsletters and automated email updates.
- Easy installation and setup that requires no coding skills.
- Customizable opt-in form.
- Newsletter editor.
- Alphabetized batch sending.
- Unsubscribe link embedded in email
- Single or double opt-in.
- Import and export email addresses.
- Send test emails.
- Automatic welcome email to new subscriber.
- Email notification to admin when user signs up.
Live Chat: Pure Chat
Customer service is an afterthought for many business owners, but it’s something that’s deeply important to your customers – if anything goes wrong, it’s likely the quality of your customer service that resolves the problem. If you want to offer enhanced customer service on your website, adding a live chat functionality to your website is a great place to start – it’s the quickest way to get a response, after all.
If your business is large enough to justify it, live chat is a must. Not only does it offer the aforementioned reputation-enhancing customer service, you can also use the live chat to answer any pre-sales questions and nullify buyer objections.
Broken Links: Redirection
Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.
- Supports both WordPress-based and Apache-based redirections
- 404 error monitoring – captures a log of 404 errors and allows you to easily map these to 301 redirects
- RSS feed for 404 errors
- Custom ‘pass-through’ redirections allowing you to pass a URL through to another page, file, or website.
- Full logs for all redirected URLs
- Create redirections based upon a URL, browser, referring site, or login status
- Automatically add a 301 redirection when a post’s URL changes
- Full regular expression support
- Fully localized
- Export all redirections to CSV, XML, or Apache
- Import Apache